The Italian menswear brand is using billboard ads, themed newsstands, retail takeovers and more to promote a new, eco-conscious book release during Salone del Mobile season.
Works from Andrea Bowers, the first U.S. artist to participate in the LVMH-owned Champagne house's Carte Blanche program, will be shown at the international art fair in May.
The British footwear label is teaming up with a California-based lifestyle brand to drop athletic gear, from leather trainers to denim club covers and more.
Marketing experts at Effie UK and research firm Ipsos outline how perceptions of affluence are shifting and what those changes could mean for luxury marketers.
