Luxury Daily
Chanel pushes historical connection to dance in Inside Chanel episode
August 5, 2020
The video reveals the importance and many roles that dance plays in life, and how this inspiration is felt in the look of Chanel’s fashion brand. “Dance is natural. Dance is revelation. Dance is openness. Dance is audacity. Dance is adversity. Dance is staying true,” reads flashcards during the video. “There is a lot of heavy messaging and alignment around purpose, values and drivers,” said Catherine Broome, fashion and luxury consultant at Odgers Berndtson, London. “Dance is something that we immediately find aspirational, and also see as a representation of freedom. In times where many people feel highly restricted this alignment with