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Multichannel

Forrester exec: 6 disciplines to boost loyalty via customer experience

January 17, 2013

 

By Tricia Carr

NEW YORK - A Forrester Research executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that customer experience correlates to loyalty. Therefore, luxury marketers must create a tailored approach since it is rare for the same experience to work for multiple brands.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Aston Martin, Apple release CarPlay Ultra
  6. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  7. Rimowa honors the winners of its Rimowa Design Prize
  8. Guerlain promotes flagship philanthropic initiative ahead of World Bee Day
  9. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  10. Air France reinvents beachfront pop-up at Cannes Film Festival
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