Luxury Daily

News briefs

Day’s wrap: Zegna, Valentino, Rosewood, Altagamma and The RealReal

Luxury Daily’s live news from Nov. 20 – Men struggle to be authentic selves in society: Zegna study; Valentino Love Lab: When Dame Joan Collins rings your doorbell …; Rosewood Hotels targets affluential explorers for exclusive giftable journeys; Italy’s Altagamma plants stake in China market with new club; Luxury consignor The RealReal accepts Gucci CEO’s carbon neutral challenge.

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Men struggle to be authentic selves in society: Zegna study

The survey is part of Zegna’s ongoing “What Does it Mean to be a Man Today?” campaign to boost self-reflection and expression among men, as well as gauge how global opinion on masculinity has evolved over the years.

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Research
Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders

This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily.

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Strategy
Subscribe now: Full access to 80,000+ articles, reports, videos and images

We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.

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News briefs
Dior Spa Cheval Blanc Paris, Lamborghini, holiday shopping online, 2019 Walpole British Luxury Awards and Gucci CEO challenge – Live news

Luxury Daily live news from Nov. 19 – Dior Spa to open in new Cheval Blanc Paris as LVMH seeks synergy; Lamborghini goes for Salesforce Blockchain to authenticate older cars; Email, app top channels as US consumers plan majority of holiday shopping online; Bentley, Church’s, Smythson, Burberry and dunhill among winners of 2019 Walpole British luxury awards; Gucci CEO Marco Bizzarri issues carbon neutral challenge to peers.

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Belstaff, LVMH, Swiss watches and Moda Operandi – News briefs

Today in luxury – Following acquisition, Belstaff’s direct sales rise 42pc; LVMH’s latest brick-and-mortar bet; Swiss watch exports rise 1.5pc despite steep decline in Hong Kong; What this fashion hackathon tells us about the future of luxury fashion.

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Columns
How influence works among the affluent

Today’s marketers are forever in search of the next breed of influencer. Megainfluencers, macroinfluencers, microinfluencers and nanoinfluencers are all in a marketer’s lexicon nowadays.

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Retail
The RealReal’s Allison Sommer: Luxury Woman to Watch 2020

Meet Allison Sommer, director of strategic initiatives at The RealReal. She is on Luxury Daily’s prestigious Luxury Women to Watch 2020 honor roll.

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News briefs
Day’s wrap: Dior Spa Cheval Blanc Paris, Lamborghini, holiday shopping online, 2019 Walpole British Luxury Awards and Gucci CEO challenge

Luxury Daily live news from Nov. 19 – Dior Spa to open in new Cheval Blanc Paris as LVMH seeks synergy; Lamborghini goes for Salesforce Blockchain to authenticate older cars; Email, app top channels as US consumers plan majority of holiday shopping online; Bentley, Church’s, Smythson, Burberry and dunhill among winners of 2019 Walpole British luxury awards; Gucci CEO Marco Bizzarri issues carbon neutral challenge to peers.

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Travel and hospitality
Dior Spa to open in new Cheval Blanc Paris as LVMH seeks synergy

Cheval Blanc Paris, the newest hotel property under the Cheval Blanc name, will open next year with 72 rooms and suites.

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Automotive
Lamborghini goes for Salesforce Blockchain to authenticate older cars

Salesforce Blockchain lets Lamborghini digitize its authentication process by creating a trust network among technicians, repair shops and dealerships.

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Research
Email, app top channels as US consumers plan majority of holiday shopping online

Consumers are shunning bricks-and-mortar stores this holiday season, with more than 95 percent choosing to buy half or more of their gifts online, according to a new survey.

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Events/Causes
Bentley, Church’s, Smythson, Burberry and dunhill among winners of 2019 Walpole British luxury awards

More than 400 luxury marketers from the United Kingdom gathered at The Dorchester Hotel in London’s Mayfair district to fete brands that were in competition for the gongs.

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Apparel and accessories
Gucci CEO Marco Bizzarri issues carbon neutral challenge to peers

The move comes after Gucci parent Kering said Sept. 24 that the entire group will become carbon neutral within its own operations and across the entire supply chain. Gucci president/CEO Marco Bizzarri’s open letter almost goads fellow CEOs across industries to adopt similar green policies.

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Apparel and accessories
Prada rethinks advertising by taking campaign into the everyday

Italian fashion house Prada is looking to take its latest advertising effort beyond a static set of images by enabling consumers to immerse themselves in the campaign world.

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Strategy
Register Now: Luxury FirstLook 2020 New York Jan. 15

Register now for the 8th annual Luxury FirstLook 2020 conference Jan. 15 in New York focused on the outlook for the year ahead. Find out from the smartest minds how the race is on for luxury products and services to match needs and values as a sine qua non of doing business. Seating limited to 100 – won’t you join us?

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Apparel and accessories
Versace weaves retro drama in narrative holiday effort

Italian fashion label Versace is paying homage to vintage romance novels in a holiday story that leads with drama and intrigue.

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Apparel and accessories
Sustainable production is better for the bottom line: Dana Thomas

NEW YORK – While the fashion industry has a considerable environmental impact, some companies are proving the potential for doing business in a cleaner, more transparent way.

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Luxury Memo special reports
Consumer electronics – Luxury Memo special report

Phone, wallet, keys. These are the necessities for anyone walking out the door for the day, as cell phones have become much more of an essential than an accessory.

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Research
Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders

This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily.

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QUOTE OF THE DAY
How influence works among the affluent
By

Today’s marketers are forever in search of the next breed of influencer. Megainfluencers, macroinfluencers, microinfluencers and nanoinfluencers are all in a marketer’s lexicon nowadays.

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Why you should be spying on your competitor’s social ads
By

In the past, ad campaigns were run in the dark, with few insights into who was behind each promotion. Many marketers are still unaware that this is no longer the case.

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Inviting opinion pieces on luxury issues, marketing, retail and media
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Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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FTC gets serious about misleading influencer marketing
By

As a new method of communication, social media enjoyed a Wild West flavor that often meant that the usual rules did not apply. The Federal Trade Commission has now made clear that is no longer the case.

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