Luxury Daily
Watches and jewelry
Swiss watch brand Girard-Perregaux holds auction with retailer Wempe for New York food charity

Swiss watchmaker Girard-Perregaux and German jewelry and timepiece retailer Wempe have joined forces to support a New York charity that needs help with its food-rescue operations.

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Events/causes
Copenhagen Fashion Week SS21 to go ahead in person Aug. 9-12

While other fashion weeks’ schedules are up in the air due to bans on large gatherings, Denmark’s quick return to normality has enabled Copenhagen Fashion Week’s dates to move only a few days from the original time frame.

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Home furnishings
Bentley Motors debuts Newent line of furniture

British automaker Bentley Motors has released a new collection of furniture as part of its Bentley Home business.

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Retail
Harrods turfs off-season inventory to new outlet store

U.K. department store Harrods has found a way to offload its off-season and unsold inventory that piled up over the COVID-19 lockdown period: open an outlet store in a separate location to handle the crowds.

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Research
China’s apparel market to shrink by $60B this year

China’s apparel market is expected to contract by $60 billion, or 15 percent, in 2020 as the store shutdowns during the COVID-19 coronavirus outbreak hampered sales in the category.

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Arts and entertainment
Louis Vuitton taps influencers for new Cine Club

French fashion giant Louis Vuitton has created a movie club with influencers as a way to connect with housebound consumers on social media even as COVID-19 movement restrictions are slowly being lifted in parts of the world.

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Retail
Facebook Shops is option for small luxury brands and retailers to scale

Facebook has introduced a new tool to help small businesses sell directly from the social marketing platform. The tool might be a boon to small luxury brands or boutiques that want to sell directly to customers online.

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Strategy
Call for nominations: Luxury Women to Watch 2021

Even as more women ascend the decision-making ranks at luxury marketers amid the current healthcare crisis, work needs to be done to attract them to C-suite and key marketing, retail, media and digital positions in a business that shows resilience and long-term focus in good times and bad.

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Media/publishing
What is the future of fashion publishing in China?

A new version of Esquire’s millennial-targeted issue, Esquire Fine, appeared on newsstands across China at the end of March. The cover features hot celeb and Dior ambassador Wang Junkai performing a roundabout kick while dressed head-to-toe Dior.

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Strategy
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News briefs
Ralph Lauren, Informa, NuOrder, Jaguar, Sky Documentaries, Small Luxury Hotels, IWC Schaffhausen and Facebook Messenger

Luxury Daily’s live news: Ralph Lauren expects mainland China growth back to positive in Q2; Informa allies with NuOrder to launch fashion’s largest digital tradeshow; UK’s Jaguar sponsors Sky Documentaries with film shorts on car design, development; Small Luxury Hotels of the World breaks campaign to offer 1,000 room nights to COVID-19 frontline workers; Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications.

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Marketing
Why normality should never be an aspiration

There are two groups of people right now. The first group yearns for things to go back to normal. The second group – and the McKinsey consultants – prepares for the new normal.

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News briefs
Day’s wrap: Ralph Lauren, Informa, NuOrder, Jaguar, Sky Documentaries, Small Luxury Hotels, IWC Schaffhausen and Facebook Messenger

Luxury Daily’s live news: Ralph Lauren expects mainland China growth back to positive in Q2; Informa allies with NuOrder to launch fashion’s largest digital tradeshow; UK’s Jaguar sponsors Sky Documentaries with film shorts on car design, development; Small Luxury Hotels of the World breaks campaign to offer 1,000 room nights to COVID-19 frontline workers; Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications.

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Retail
Ralph Lauren expects mainland China growth back to positive in Q2

Ralph Lauren Corp., owner of an umbrella of Ralph Lauren brands and the casualwear brand Club Monaco, reported double-digit revenue decline due to the COVID-19 pandemic and Hong Kong protests.

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Events/causes
Informa allies with NuOrder to launch fashion’s largest digital tradeshow

Informa Markets Fashion and wholesale ecommerce platform NuOrder have joined forces to debut what they claim is the fashion industry’s largest digital tradeshow.

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Automotive
UK’s Jaguar sponsors Sky Documentaries with film shorts on car design, development

The commercials form part of Jaguar’s marketing outreach to the United Kingdom after a bruising COVID-19 lockdown that has impacted business.

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Travel and hospitality
Small Luxury Hotels of the World breaks campaign to offer 1,000 room nights to COVID-19 frontline workers

The campaign honors those individuals who have gone the extra mile to help others during the healthcare crisis.

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Watches and jewelry
Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications

IWC Schaffhausen and social network Facebook have joined hands to introduce a chatbot for the launch of the Swiss watch brand’s latest Portugieser collection.

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QUOTE OF THE DAY
All eyes on China for luxury’s recovery, but no guarantees of future success
By

Since the 2008-09 recession, China has effectively become the tail that wags the dog of the global luxury market.

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TikTok: Rising star of social beauty
By

Created in September 2016, TikTok has expanded its usage beyond Gen Z and reached 2 billion downloads, making it the most downloaded app in March.

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Why normality should never be an aspiration
By

There are two groups of people right now. The first group yearns for things to go back to normal. The second group – and the McKinsey consultants – prepares for the new normal.

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10 steps for brands to journey from privileged access to advanced personalization
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After a long, competitive decade, luxury goods and services brands, and their agencies and consultants have finally mastered the rules of the digital marketing game – just in time for the game to change.

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