Luxury Daily
Travel and hospitality
Air France stitches product story into fashion-forward campaign visuals

The tagline “Elegance is a journey” accompanies the airline’s advertising release.

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Apparel and accessories
Berluti lights up Shadow sneaker

The French footwear and leather goods brand highlights the bestseller with help from English actor Rupert Everett, French chef Mory Sacko and German bartender Charles Schumann.

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Automotive
BMW returns to BNP Paribas Open with exclusive closed-room model preview

The German automaker’s North American division is the tennis tournament’s official luxury vehicle partner for the fifth year in a row.

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Commerce
St. John Knits promotes Mandy West to CEO

Ms. West has remained with the Lanvin Group-owned womenswear brand since 2019.

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Travel and hospitality
St. Regis checks into Queenstown, signs on for first New Zealand hotel

Scheduled to open in late 2027, the 145-room new-build will feature hallmarks from the five-star hotel, such as The Drawing Room restaurant and its signature butler service.

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Automotive
Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors

Together, the two sites offer three driver development tracks and programs designed for a range of drivers, from first-time visitors to longtime owners.

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Watches and jewelry
Pomellato launches International Women’s Day 2026 initiative

The Milanese jeweler is placing the spotlight on economic abuse, an often invisible form of gender-based violence.

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Fragrance and personal care
YSL Beauty refreshes US ambassador roster

American models Lila Moss, Amelia Gray and Laura Harrier star in the new promotional push.

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Retail
Montblanc opens first Sydney door on historic George Street

A sculptural paper chandelier, calligraphy-etched wallpaper and Meisterstück-detailed door handles set the tone at the German luxury maison’s first Australian flagship store.

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Fragrance and personal care
New faces cover Jo Malone London campaign for English Pear

Sisters Georgia May and Lizzy Jagger will rep the dual scent drop from the British luxury fragrance brand.

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Commerce
Prada Group logs 20 consecutive quarters of growth in 2025

Up 9 percent year-over-year, sustained momentum from Miu Miu and the completion of the Versace acquisition in December 2025 drove the Italian luxury group’s performance.

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Commerce
Missoni family strikes private equity deal, sells remaining stake in business

Designer Rosita Missoni, who cofounded the house with her husband, Ottavio Missoni, passed away at the age of 93 in January 2025.

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Research
67pc of luxury executives predict stable or growing sales in 2026: Deloitte

China, Japan, the Middle East and India emerge as the “most influential engines” to drive scale this year, according to new findings from the consulting firm.

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Apparel and accessories
Model Ashley Graham joins Stuart Weitzman for ‘Concrete Paradise’

The U.S. footwear brand is returning to New York for its spring 2026 advertising.

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Fragrance and personal care
Diptyque partners with music platform ColorsxStudios

The French fragrance brand also works with British jazz quintet Ezra Collective to promote its Orphéon fragrance.

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Travel and hospitality
Ritz-Carlton Yacht Collection adds itineraries in Asia, Alaska for 2027

Visits to landmarks and privately chartered glacier flights are among the activities on offer.

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Retail
StockX fetes anniversary with Detroit pop-up, online auction

Founded in 2016, the secondhand luxury goods marketplace is tracking a decade of resale trends in a special-edition data report.

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Apparel and accessories
Thom Browne x Asics hits Selfridges Corner Shop

The sneaker first debuted at last month’s GQ Bowl in San Francisco, now arriving at the British department store chain’s Oxford Street location in London.

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QUOTE OF THE DAY
Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury on trial: What will stand up in 2026
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Luxury is no longer operating in a world of storytelling alone; it is operating in a world of investigation.

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Your watch collection is probably worth more than you think — and your estate plan doesn’t know it exists
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While many have optimized portfolios, structured entities and set up trusts, their watch collections are likely sitting in a planning blind spot.

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