Luxury Daily
Columns
Luxury brands are now limited in naming capacity

The United States Patent and Trademark Office has declared cosmetics and fragrances are related goods, a decision that carries many implications for industry players producing across categories.

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Apparel and accessories
Balenciaga deploys new art series

The French fashion house is launching its first formal art initiative under creative director Pierpaolo Piccioli, opening with an exhibition of Basque sculptor Eduardo Chillida at its Milan flagship.

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Home furnishings
Fendi announces inaugural Design Prize winner

The Italian fashion house is putting its weight behind the next generation, presenting a Rome-inspired furniture collection from Swedish student Gustav Craft, who has earned a path to production and a Design Miami debut later this year.

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Watches and jewelry
Founding stories fuel Watches and Wonders Geneva 2026

Precision, provenance and craft defined the standout debuts at the annual Richemont-backed event.

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Apparel and accessories
Marc Jacobs teams up with Tao Group Hospitality at Coachella

Hosted across two private estates, the pair made their partnership official with a multi-day event at the weekend music festival.

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Travel and hospitality
The Luxury Collection marks 120 years with retail pop-up at Milan Design Week

Hosting a pop-up with designer Margherita Maccapani Missoni built around Italian craft and co-branded pieces, the group’s Casa Brera hotel is becoming a retail destination during Fuorisalone 2026.

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Travel and hospitality
Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé

Enlisting the company’s first-ever wellness ambassador, a new global campaign makes the case that a hotel stay and a holistic routine need not conflict, speaking to what luxury hospitality owes its guests.

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Fragrance and personal care
Clé de Peau Beauté, UNICEF extend partnership to reach 7.3M more girls

The pair’s seven-year commitment to youth education is evolving as the Shiseido-owned brand renews its global commitment with the United Nations agency for the third time.

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Retail
Prada’s Days of Summer collection going strong at Saks Fifth Avenue

Leaving April 27, the retailer’s famed facade windows now feature this season’s womenswear designs from the Italian fashion label.

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Apparel and accessories
Gucci revisits ‘The Art of Silk’

Using scarves as canvases, the Italian fashion label is presenting a new collection and campaign, adding collaborations with institutions such as LACMA and the Florence Academy of Fine Arts into the mix.

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Automotive
Lamborghini celebrates national ‘Made in Italy’ Day

The Sant’Agata Bolognese-based supercar manufacturer is emphasizing the role of Italian craftsmanship in shaping its global brand identity.

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Commerce
First-quarter revenue at Kering drops 6pc

The French luxury conglomerate’s jewelry houses delivered double-digit growth figures, offsetting performances from others, such as Italian fashion label Gucci.

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Strategy
Luxury Daily is evolving.

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Luxury Daily is evolving. Over the coming weeks, you’ll notice a leaner, more intentional publication — fewer pieces, chosen with greater care. Video is coming. A sharper content focus is in motion.

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Apparel and accessories
Burberry leans on poolside nostalgia for high summer 2026

The warm weather campaign stars British actors Simone Ashley and Tom Blyth.

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Columns
Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Watches and jewelry
World Diamond Day celebrated in 50+ countries

The Natural Diamond Council’s global initiative took place on April 8.

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Travel and hospitality
The Langham Shanghai restaurant earns second Michelin star

The Hong Kong-based group’s flagship brand’s restaurant, T’ang Court, received its second star, ten years after its first.

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Automotive
Mercedes-Benz prepares bespoke S-Class model for 2026 Masters

The German automaker created a bespoke S-Class through its Manufaktur program for the German professional golfer and brand ambassador.

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QUOTE OF THE DAY
Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury brands are now limited in naming capacity
By

The United States Patent and Trademark Office has declared cosmetics and fragrances are related goods, a decision that carries many implications for industry players producing across categories.

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Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
By

Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Culture is luxury’s next competitive edge
By

Luxury’s next advantage is not more product; it is more meaning.

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