Luxury Daily

Marketing

Ferrari is world’s strongest brand, Bernard Arnault second-best brand guardian

Italian sports car maker Ferrari retained pole position as the world’s strongest brand for the second year in a row, according to Brand Finance.

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Sales associate service still key differentiator for retailers

Almost three-quarters of consumers say that personalized service from frontline staff plays an integral role in shaping their decisions of which retailer to do business with, pointing to the continued importance of human help amid an increasingly independent retail environment.

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Apparel and accessories
Kenzo is first LVMH fashion label to open on Alibaba’s Tmall

Known for its signature tiger embroidery, Kenzo’s flagship store on Tmall will sell ready-to-wear, footwear, bags and accessories collections.

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Fragrance and personal care
Starboard to sell private-label Sephora cosmetics for first time at sea

Starboard Cruise Services has partnered with Sephora, another LVMH Moët Hennessy Louis Vuitton company, to debut the beauty retailer’s private label connection on cruise ships.

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Marketing
Consumers want purpose-led brands: UBS exec

NEW YORK – A focus on environment, social and corporate governance (ESG) is guiding consumers in both their purchases and investments, according to an executive from UBS.

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Apparel and accessories
Miu Miu takes artistic approach for spring ads

Prada-owned Miu Miu is putting a painterly touch on its spring/summer 2020 collection with a campaign that centers on an imagined all-female artist colony.

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Research
Luxury brands benefit from positive macroeconomic tailwinds: report

Higher home values and stock prices are fueling the fortunes of wealthy consumers, while a strong jobs market with rising incomes adds additional demand for luxury offerings among the affluent.

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Strategy
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News briefs
Fairmont, Tiffany, Bloomberg Green, Coronavirus affecting luxury and Small Luxury Hotels

Luxury Daily’s live news from Jan. 21 – Fairmont partners with Montreux Jazz Festival for global musical tour; Tiffany, in nod to sustainability, throws weight behind new Bloomberg Green media brand; Coronavirus could affect luxury goods sales to Chinese consumers and travelers; How Small Luxury Hotels of the World members are responding to traveler trends.

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News briefs
Balenciaga, Swarovski, Jean-Claude Biver and short-term Super Bowl rentals – News briefs

Today in luxury – Balenciaga is returning to haute couture; Swarovski to launch lab-grown colored diamonds; Jean-Claude Biver, the godfather of modern watchmaking, on resale, smartwatches and the future; Miami condo owners wager on $40K-a-night Super Bowl rentals.

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Retail
Will protests cause more luxury brands to follow Louis Vuitton and reduce exposure to Hong Kong?

Hong Kong retailers are under siege as protests are increasingly targeting shopping areas and spreading to weekdays after the early days when they were limited to weekends.

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Columns
Inviting opinion pieces on luxury issues, marketing, retail and media

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Software and technology
NRF 2020: Robotics realize real-time retail

For fashion apparel retailers, the most intractable problem is synchronizing supply with volatile demand.

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News briefs
Day’s wrap: Fairmont, Tiffany, Bloomberg Green, Coronavirus affecting luxury and Small Luxury Hotels

Luxury Daily’s live news from Jan. 21 – Fairmont partners with Montreux Jazz Festival for global musical tour; Tiffany, in nod to sustainability, throws weight behind new Bloomberg Green media brand; Coronavirus could affect luxury goods sales to Chinese consumers and travelers; How Small Luxury Hotels of the World members are responding to traveler trends.

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Travel and hospitality
Fairmont partners with Montreux Jazz Festival for global musical tour

Fairmont Hotels & Resorts has launched a global partnership with the Montreux Jazz Festival after a European pilot last year, with plans to showcase musical programs and activations at 13 properties worldwide.

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Media/publishing
Tiffany, in nod to sustainability, throws weight behind new Bloomberg Green media brand

The support is in line with Tiffany’s focus on sustainability and green practices across its entire supply chain.

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Retail
Coronavirus could affect luxury goods sales to Chinese consumers and travelers

The spread of the coronavirus in China, especially during the busy Lunar New Year season, may affect tourism and luxury consumption in that market, threatening near-term revenue for leading European luxury houses.

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Travel and hospitality
How Small Luxury Hotels of the World members are responding to traveler trends

Travelers want pared-back extravagance by interacting with local cultures, respecting nature and participating in something that feels bigger than themselves.

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Marketing
Companies should play integral role in shaping sustainable future

Rather than relying on governmental regulations alone to combat climate change, companies should get involved and go beyond these guidelines in part because it is financially sound, according to a new report from Positive Luxury.

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Media/publishing
Why Meredith’s luxury division is investing in print

NEW YORK – While media group Meredith’s luxury titles Travel + Leisure, Food & Wine and Departures take a multichannel approach to content, print is the centerpiece of their brand experiences.

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QUOTE OF THE DAY

“Brands can't stand for everything. I think the consumer knows that and realizes when a brand is being inauthentic to them.”

Robert Samuels, executive director, equity sector strategist Americas in the UBS Wealth Management Chief Investment Office, in  Consumers want purpose-led brands: UBS exec
Inviting opinion pieces on luxury issues, marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Giving audio advertising a shot
By

Whether it is streaming music, listening to the radio, or tuning into new podcasts, consumers are connecting with digital audio at an increasing rate. It is time for advertisers to take note.

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Cannabis: Making a case for luxury to dive in
By

Laws are changing. Tastes evolving. Disruptive products, ready to launch. Because of the many uses of cannabis, now is the time for the luxury and lifestyle industries to step in and figure out their cannabis play.

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Amazon: Right fit for luxury goods?
By

You have certainly heard of caveat emptor, putting the onus on consumers to garner the knowledge and legitimacy of a sale.

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