Luxury Daily
Watches and jewelry
Louis Vuitton adds to Color Blossom collection

New ads from the French fashion house feature Cuban-Spanish actress Ana de Armas and Chinese musician Ouyang Nana.

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Fragrance and personal care
Lancôme seeds longevity-focused skincare with 20th Century Studios

The product range, 20 years in the making, appears in a campaign set within the world of “The Devil Wears Prada 2,” and hits stores on May 1.

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Automotive
Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago

The collaboration marks the start of a year-long engagement, promising future appearances at lifestyle events including NYCxDesign and Art Basel.

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Travel and hospitality
Equinox Hotels to host third annual Global Sleep Symposium

Taking place June 4, this edition of the Hudson Yards event will feature salon-style conversations with industry experts.

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Research
Global secondhand market to hit $393B by 2030: ThredUp

Gen Z and millennial consumers are driving 70 percent of the growth as resale becomes their primary destination for shopping.

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Columns
Sustainability’s next act: From ethics to economics

As the industry moves deeper into 2026, an uncomfortable question is surfacing: not whether sustainability matters, but whether it pays.

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Apparel and accessories
Alexander McQueen takes Manta handbag underwater

Creative director Seán McGirr is showcasing the accessory in a new campaign.

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Watches and jewelry
Rolex continues support of The Masters tournament

The Swiss watchmaker will return as the tournament partner for the 27th year in a row.

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Travel and hospitality
NetJets developing exclusive-use terminal in Augusta, Georgia

The state-of-the-art facility will be operational in time for the start of The Masters tournament on April 9.

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Apparel and accessories
Prada Mode exhibition coming to Chelsea Hotel

For the 14th edition of the traveling event series, the Italian fashion label presents “Satellites II” in collaboration with Danish film director Nicolas Winding Refn and Japanese game developer Hideo Kojima.

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Apparel and accessories
Louis Vuitton highlights personal stories in Speedy P9 campaign

Titled “In My Bag,” the marketing reveals key items that stars LeBron James, Jeremy Allen White, Jude Bellingham, Future, Victor Wembanyama and Jackson Wang travel with.

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Research
Sustainability, social causes core to Gen Z appeal: The Future Laboratory

Across markets, the young demographic is seeking out brands that align with its values of diversity, environmental protection and authenticity.

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Events/Causes
OTB Group’s School of Craftsmanship enters fifth edition

The luxury conglomerate’s training and professional development program kicked off as part of Made in Italy Day celebrations.

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Food and beverage
Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup

The Diageo-owned spirits brand is celebrating its role as an official supporter of the FIFA event, releasing a limited-edition gold 1942 bottle and a cinematic campaign film starring French football icon Thierry Henry.

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Automotive
BMW M seeks out partnership with Street League Skateboarding

The pair will also co-produce original content, including a new series called “Skaters in Cars Scouting Spots,” in which SLS athletes travel through cities in the German automaker’s vehicles exploring local culture.

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Retail
Hermès opens multifloor flagship in Beijing’s Sanlitun district

Parisian architecture firm RDAI, in collaboration with London’s Mamou-Mani Architects, designed the five-story building.

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Apparel and accessories
Spontaneity defines Dior’s fall 2026 menswear campaign

Creative director Jonathan Anderson is playing with the concept of belonging.

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Apparel and accessories
Versace collaborates with footwear brand Onitsuka Tiger

The Italian fashion label is sharing its take on the Tai-Chi Sakura in advertisements captured by British artist Frank Lebon.

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Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
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Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
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Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.

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