Luxury Daily

Retail

Neiman Marcus Group, ravaged by COVID-19 lockdown, to furlough or cut salaries of most employees

Most of the employees of U.S. department store chain Neiman Marcus Group will be put on furlough or face temporary cuts in their salaries as the COVID-19 coronavirus-induced lockdown takes its toll on retailers.

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Day’s wrap: Consumer behavior, Cunard, Seabourn, Tom Ford and La Perla

Luxury Daily’s live news: COVID-19 will force brands to let consumers experience products and services outside the store; Cunard, Seabourn extend voyage moratorium through mid-May as COVID-19 lockdowns continue; How Tom Ford innovates with consultations as stores remain shut; La Perla donates 10,000 masks to Bologna as hometown grapples with COVID-19.

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Strategy
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Marketing
In luxury, leadership is crucial in a crisis

In 2008, the luxury sector was one of the few not tanking. Instead, luxury sales had flattened, and they returned to growth by the end of 2009, outperforming all other sectors. I expect the same to happen after this crisis, even if many industry commentators disagree.

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News briefs
United Airlines, Oetker Collection, Bloomingdale’s, Saks and Kering

Luxury Daily’s live news: United Airlines, recipient of US federal aid to save jobs, does not see travel snapping back any time soon; Oetker Collection, showing solidarity with customers, pushes happiness therapy with video vignettes on blog; Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees; Saks Fifth Avenue Foundation donates $600K to support mental health in times of COVID-19; Kering, like rival LVMH, postpones annual meeting over ongoing COVID-19 measures.

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Columns
Inviting opinion pieces on luxury issues, marketing, retail and media

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Columns
20 tips for luxury brands to remain relevant during the COVID-19 lockdown

What can a brand do to remain relevant during these testing times? How does it maintain mind share to be able to bounce back once this is all behind us?

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News briefs
Day’s wrap: United Airlines, Oetker Collection, Bloomingdale’s, Saks and Kering

Luxury Daily’s live news: United Airlines, recipient of US federal aid to save jobs, does not see travel snapping back any time soon; Oetker Collection, showing solidarity with customers, pushes happiness therapy with video vignettes on blog; Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees; Saks Fifth Avenue Foundation donates $600K to support mental health in times of COVID-19; Kering, like rival LVMH, postpones annual meeting over ongoing COVID-19 measures.

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Travel and hospitality
United Airlines, recipient of US federal aid to save jobs, does not see travel snapping back any time soon

United Airlines CEO Oscar Munoz and president J. Scott Kirby wrote a sobering letter to nearly 100,000 company employees with a level of candor rarely seen in corporate annals.

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Travel and hospitality
Oetker Collection, showing solidarity with customers, pushes happiness therapy with video vignettes on blog

The owner of properties such as Hotel du Cap-Eden-Roc in Antibes on the French Riviera, Le Bristol Paris and The Lanesborough in London has enlisted its entire team to bring a piece of the group to customers and prospects.

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Retail
Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees

Many established and young luxury brands rely on Bloomingdale’s to drive U.S. sales of fashion, leather goods, accessories, footwear, watches, jewelry, eyewear, perfumes and cosmetics.

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Nonprofits
Saks Fifth Avenue Foundation donates $600K to support mental health in times of COVID-19

The foundation has donated to the New York-Presbyterian, Bring Change to Mind and Girls Inc. These organizations have reported a higher need for mental health services and resources during this pandemic and era of uncertainty, particularly in the wake of school closures.

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Retail
Kering, like rival LVMH, postpones annual meeting over ongoing COVID-19 measures

French conglomerate Kering, owner of brands such as Gucci, Saint Laurent and Bottega Veneta, has postponed its annual general meeting to June 23 as the COVID-19 coronavirus hampers the travel and participation of company shareholders.

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Retail
UK consumers changing shopping behavior as COVID-19 measures tighten

Twenty-four percent of shoppers have changed how they shop since the United Kingdom government began enacting coronavirus-related stay-at-home measures in the last two weeks, with most moving their purchases online in the new situation.

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Women in Luxury
Women in Luxury 2020 New York conference moved to Wednesday, June 24

Register now for Luxury Daily’s fourth annual Women in Luxury conference Wednesday, June 24 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH’s Starboard Cruise Services.

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Apparel and accessories
Salvatore Ferragamo creates branded Instagram game to entertain homebound fans

Italian footwear and apparel brand Salvatore Ferragamo has created a trivia game night that will run live on social media in a move to uplift consumers who are shut in during the coronavirus pandemic with engaging content.

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Marketing
How have KOLs and brands responded to the coronavirus?

From curating the appropriate tone to choosing the right influencers, luxury brands are figuring out the best ways to move forward during a nearly unprecedented time for the business.

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Apparel and accessories
Is made-to-order the future of luxury fashion in China?

The world of haute couture, where individual pieces of high-end fashion are crafted by hand from start to finish, has only become more accessible to Chinese consumers lately.

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Strategy
Subscribe now: Full access to 90,000+ articles, reports, videos and images

We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.

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Retail
Nordstrom leadership writes letter explaining store closure extension through April 5

U.S. department store chain Nordstrom Inc. has yet again set the tone in communications from its top brass as it explains extending bricks-and-mortar closures for another week.

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QUOTE OF THE DAY
Sophie Theallet suit: Legal enforcement in the age of social media marketing
By

A recent lawsuit, filed in Texas and then transferred to New York, pits luxury fashion designer Sophie Theallet against Swedish discount retailer H&M.

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Inviting opinion pieces on luxury issues, marketing, retail and media
By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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20 tips for luxury brands to remain relevant during the COVID-19 lockdown
By

What can a brand do to remain relevant during these testing times? How does it maintain mind share to be able to bounce back once this is all behind us?

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New US SHOP SAFE bill holds online platforms liable for counterfeits. Next steps luxury brands must take
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U.S. law has made it very difficult to hold online platforms liable for sales of counterfeits.

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