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In 2008, the luxury sector was one of the few not tanking. Instead, luxury sales had flattened, and they returned to growth by the end of 2009, outperforming all other sectors. I expect the same to happen after this crisis, even if many industry commentators disagree.

Luxury Daily’s live news: United Airlines, recipient of US federal aid to save jobs, does not see travel snapping back any time soon; Oetker Collection, showing solidarity with customers, pushes happiness therapy with video vignettes on blog; Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees; Saks Fifth Avenue Foundation donates $600K to support mental health in times of COVID-19; Kering, like rival LVMH, postpones annual meeting over ongoing COVID-19 measures.

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

What can a brand do to remain relevant during these testing times? How does it maintain mind share to be able to bounce back once this is all behind us?

Luxury Daily’s live news: United Airlines, recipient of US federal aid to save jobs, does not see travel snapping back any time soon; Oetker Collection, showing solidarity with customers, pushes happiness therapy with video vignettes on blog; Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees; Saks Fifth Avenue Foundation donates $600K to support mental health in times of COVID-19; Kering, like rival LVMH, postpones annual meeting over ongoing COVID-19 measures.

United Airlines CEO Oscar Munoz and president J. Scott Kirby wrote a sobering letter to nearly 100,000 company employees with a level of candor rarely seen in corporate annals.

The owner of properties such as Hotel du Cap-Eden-Roc in Antibes on the French Riviera, Le Bristol Paris and The Lanesborough in London has enlisted its entire team to bring a piece of the group to customers and prospects.

Many established and young luxury brands rely on Bloomingdale’s to drive U.S. sales of fashion, leather goods, accessories, footwear, watches, jewelry, eyewear, perfumes and cosmetics.

The foundation has donated to the New York-Presbyterian, Bring Change to Mind and Girls Inc. These organizations have reported a higher need for mental health services and resources during this pandemic and era of uncertainty, particularly in the wake of school closures.

French conglomerate Kering, owner of brands such as Gucci, Saint Laurent and Bottega Veneta, has postponed its annual general meeting to June 23 as the COVID-19 coronavirus hampers the travel and participation of company shareholders.

Twenty-four percent of shoppers have changed how they shop since the United Kingdom government began enacting coronavirus-related stay-at-home measures in the last two weeks, with most moving their purchases online in the new situation.

Register now for Luxury Daily’s fourth annual Women in Luxury conference Wednesday, June 24 in New York. Meet with speakers from BMW, Chanel, Piaget, Apple, Moët Hennessy, Ritz-Carlton, Mandarin Oriental, Maison Atia, Diamond Producers Association, Forrester Research, Ana Andjelic, Shanker Inc., Accenture, Modern Luxury, Worth, Meredith’s Travel + Leisure, China Luxury Advisors, Sedhom Law Group, Reputation Dynamics, Luxury Portfolio International and LVMH’s Starboard Cruise Services.

Italian footwear and apparel brand Salvatore Ferragamo has created a trivia game night that will run live on social media in a move to uplift consumers who are shut in during the coronavirus pandemic with engaging content.

From curating the appropriate tone to choosing the right influencers, luxury brands are figuring out the best ways to move forward during a nearly unprecedented time for the business.

The world of haute couture, where individual pieces of high-end fashion are crafted by hand from start to finish, has only become more accessible to Chinese consumers lately.

We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.

U.S. department store chain Nordstrom Inc. has yet again set the tone in communications from its top brass as it explains extending bricks-and-mortar closures for another week.