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Lexus signs first-ever surf ambassador

September 6, 2024

Pernod Ricard named official partner of Paris Saint-Germain

September 3, 2024

Team France sports Berluti for opening ceremony of Paralympic Games

August 30, 2024

Aman signs tennis star Novak Djokovic

August 29, 2024

Hugo Boss scores collaboration with NFL

August 22, 2024

Omega returns as official timekeeper of America’s Cup

August 19, 2024

IHG continues US Open sponsorship

August 19, 2024

Ritz-Carlton cuts ribbon on tennis facility in Florida

August 16, 2024

Puig catches up with first-timers ahead of Women’s America’s Cup

August 13, 2024

Ralph Lauren returns as official outfitter of US Open

August 9, 2024

Tag Heuer rides athletic wave in Aquaracer campaign

August 9, 2024

Moët & Chandon, US Tennis Association reinstate partnership

August 6, 2024

Accor supports youth empowerment with French soccer player Kylian Mbappé

July 29, 2024

Chopard celebrates craft with rugby player Keita Inagaki

July 29, 2024

Bose sends brand ambassadors to Paris 2024 with custom gear

July 25, 2024

Montblanc slots Meisterstück into Olympic-themed collection

July 24, 2024

LVMH retools leadership as profits fall

July 24, 2024

IWC Schaffhausen celebrates star power, celebrity partnership in London

July 18, 2024

Dior to release skiwear capsule with F1 champion Lewis Hamilton

July 16, 2024

Special-edition Audi models amplify Inter Miami partnership

July 11, 2024

Tumi names first global golf ambassadors

July 11, 2024