Luxury Daily
  • No categories
Inviting opinion pieces on luxury issues, marketing, retail and media
October 14, 2019 By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

Share on FacebookShare on LinkedInShare on Twitter
New socio-economic dynamics of the art market
October 9, 2019 By

Art is a reflection of the times we live in, and the idea of white box as an art format is very 20th century. The format of 21st century art is the feed.

Share on FacebookShare on LinkedInShare on Twitter
Revenue operations and the CMO: Game changer or game over?
October 7, 2019 By

It is a shame to let fear prevent progress, so I would like to set the record straight on a key trend that is causing concern: the rise of revenue operations and what this means for CMOs.

Share on FacebookShare on LinkedInShare on Twitter

How innovative beauty brands attract Gen Z consumers
October 3, 2019 By

There is a growing backlash, often starting with bloggers and influencers, against the amount of waste that comes with the packaging and shipping of products, or in the case of cosmetics, it is often the products themselves.

Share on FacebookShare on LinkedInShare on Twitter
Rebranding can revive your business
September 30, 2019 By

Some businesses fail to make conscious, intentional choices about their branding and live to regret it later. Others make intentional branding choices, but over time, for one reason or another, those choices no longer serve the business well.

Share on FacebookShare on LinkedInShare on Twitter
The anatomy of Fenty’s success
September 27, 2019 By

A myopic focus on social media as the only growth explanation ignores the complex web of factors that help to explain the rise and prominence of the Fenty brand collective.

Share on FacebookShare on LinkedInShare on Twitter

Personalization can work between retail merchandisers and vendor brands
September 25, 2019 By

Vendor brands of all types resist requests from merchandisers to use personalization or automate messaging, taking visibility and control out of their hands.

Share on FacebookShare on LinkedInShare on Twitter
Green is the new black: Backing the Fashion Pact
September 24, 2019 By

The fashion industry produces around 80 billion items of clothing a year – an average of 10 items per person – and the entire supply and distribution chain has a huge environmental impact.

Share on FacebookShare on LinkedInShare on Twitter
In conversation with Giulio Capua, luxury group publisher at Meredith
September 23, 2019 By

Now that Giulio Capua has settled into his job as luxury group publisher, his vision for Meredith’s luxury group is coming to fruition.

Share on FacebookShare on LinkedInShare on Twitter

4 trends turning the streaming business on its ear
September 20, 2019 By

After a decade of steady growth, the future of major streaming players such as Netflix and Hulu is suddenly in question, and the uncertainty has left experts pondering a litany of questions.

Share on FacebookShare on LinkedInShare on Twitter
Optimizing human flow: Making the most of data and experiential marketing
September 19, 2019 By

The digital advertising boom – with a whole generation living their lives online – has made human connection a commodity.

Share on FacebookShare on LinkedInShare on Twitter
The rise and fall of virtual fashion
September 18, 2019 By

Will virtual fashion replace fast fashion? Apart from the wider technological landscape, a complex global political and social crisis has given way to fertile ground for cultural change.

Share on FacebookShare on LinkedInShare on Twitter

How to save fashion retail
September 17, 2019 By

With more than 12,000 physical stores forced to close in the last decade in the United States alone, and ecommerce growing at a rate of 15 percent year-on-year over the same period, it is easy to see how the phrase “retail apocalypse” has developed such currency.

Share on FacebookShare on LinkedInShare on Twitter
Baby, you can drive my (eco) car
September 16, 2019 By

What will it mean for car manufacturers when the number of millennials buying cars outstrips that of Gen X? They are a generation that does not respond well to Jeremy Clarkson and the existing totems of motoring media.

Share on FacebookShare on LinkedInShare on Twitter
Fusing of the real and the hyper-real
September 13, 2019 By

We can now control the visual world we surround ourselves with, and it is becoming more personal.

Share on FacebookShare on LinkedInShare on Twitter

Fashion: We have reached peak collaboration
September 12, 2019 By

The current status quo seems to tolerate a continuous flow of throwaway collaborations that champion novelty over substance.

Share on FacebookShare on LinkedInShare on Twitter
Apple: The first hope-based company
September 12, 2019 By

The end of consumer habit and consumer loyalty is near. But there is one constant that will emerge in the next decade to dominate consumer choices.

Share on FacebookShare on LinkedInShare on Twitter
Luxury luggage: Keep cool and carry on
September 11, 2019 By

With the experience market booming, the travel industry is growing at an unparalleled rate. This, in turn, has led to the re-emergence of the ultimate status symbol: luxury luggage.

Share on FacebookShare on LinkedInShare on Twitter

Seismic shifts in how women and men define beauty and products’ role
September 11, 2019 By

Consumers’ preference for brands they know and trust poses challenges for new beauty brands to break through. And that is not all.

Share on FacebookShare on LinkedInShare on Twitter
Building shopping experiences that tap into your audience’s senses
September 10, 2019 By

Your luxury brand marketing strategy should focus on engaging your client’s senses to create the feelings they seek.

Share on FacebookShare on LinkedInShare on Twitter
Not black and white: Blurred lines in fashion
September 9, 2019 By

Black culture’s dominance now leads a multi-racial acceptance that would be hard to imagine even 15 years ago.

Share on FacebookShare on LinkedInShare on Twitter