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Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
And much of it has nothing to do with the clothes.
The challenge for luxury brands is finding ways to shift physical store experiences online to save their margins.
We have ended a long chapter in luxury retail and service, and now we are starting a new one that will define marketing for the next decade.
While Amazon’s newest marketplace will help struggling luxury retailers approach the ecommerce audience without needing to develop their own interface, this launch has prompted discussion as to whether this latest move from Amazon is a lifeline for the industry or a competitive threat.
In Macy’s Inc.’s recent earnings call, the most surprising news was the opportunity it sees in luxury. It surprised CNBC’s Lauren Thomas too, who immediately got on the phone with CEO Jeff Gennette to get the scoop.
A recent lawsuit, entitled Champion v. Moda Operandi Inc. and filed in federal court in Manhattan, involves 38 fashion “supermodels,” bringing claims against online designer outlet Modus Operandi and its marketing partner, Vogue.
Digital consumerism has disrupted the purchasing experience and luxury brands must adapt to new standards of communication.
Since the COVID-19 coronavirus hit, the luxury sector’s operating models have been thrown into question, at least for the short-term.
As the world reels under a COVID-19-induced economic crisis, more consumers are questioning the very essence of what, when, where and how much.
It is time to move beyond misunderstanding and mistrust between the sales and marketing groups, which leads to unproductive adversarial relationships focused on fighting for credit over who is driving sales and revenue for a company.
Industry and geopolitical leaders joined forces Sept. 1 at the Prada Foundation’s office in Venice, Italy in a newly created Soft Power Club to debate “Shaping a Sustainable Multilateralism: How the fashion industry can contribute to sustainable development.”
What stealth wealth looks like today and into the future.
The Louis Vuitton furniture section of the site is tastefully named the “art of living.” Art is an apt name since most pieces cost upward of $100,000 and resemble works of art that can be sat on.
As a sales manager, one of your jobs is to impress upon reps the importance of building trust. They have to earn it with every call, email and action. It is their job to turn a good first impression into a strong sense of trust.
In 2015 U.S. jeweler Tiffany & Co. obtained a judgment of more than $21 million against price-club retailer Costco from a New York federal court for selling unbranded diamond engagement rings identified by point-of-sale signs containing the word “Tiffany.”
The way forward for luxury brands in this new and different era will be determined by five key cultural shifts.
If your business is on the verge of collapsing, accepting that it needs to evolve may just breathe new life to it.
As marketers re-evaluate post-pandemic marketing, forming an influencer “brand tribe” has proven to deliver dramatic results in driving shopper marketing, passionate advocacy and increased organic reach.
Luxury and specialty goods stores will need to become both a showroom and a sample space where both experiences are more curated for each individual.
Consumers in lower-tier Chinese cities typically are entrepreneurs who have grown local businesses, made successful stock or property investments, and – this is the reality – are participants in the “grey” economy.