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How constructive feedback can empower marketers
July 15, 2021 By

For some of us, negative comments toward past work are etched into our minds and influence all of our work moving forward.

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Inviting opinion pieces on luxury issues, marketing, retail and media
July 9, 2021 By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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The return of experiential retailing
July 6, 2021 By

More than $2.5 trillion in savings was accrued over the pandemic. Moreover, the wealthiest 10 percent of Americans added more than $8 trillion to their net worth.

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How to market in an increasingly digitized industry
July 2, 2021 By

The marketing and sales funnel has dramatically changed, especially since COVID-19 hit.

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Apple’s crucial IDFA change: 3 tips for strengthening brands with first-party data
June 28, 2021 By

Thanks to the release of Apple’s latest operating system, iOS14.5, apps will have to ask users to opt in for tracking. While it is early, one analysis found that only about 4 percent or 5 percent of Apple users are opting in so far.

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Are you ready for your next trade show?
June 17, 2021 By

There is also something to be said about talking to people face-to-face. And maybe you will have a chance encounter that could not happen online.

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The knotty relationship between luxury and social responsibility
June 8, 2021 By

Insight into the dynamics of this relationship comes courtesy of a new social listening study called “Luxury Brand CSR Perception Analysis: A Consumer Voice Snapshot.”

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How luxury brands can win Gen Z and millennial shoppers
May 24, 2021 By

A more democratic-minded strategy will increase sales this summer and beyond.

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Breaking the chain of gender inequality
May 17, 2021 By

The same underlying tech that powers cryptocurrencies such as Bitcoin is currently being adapted to all aspects of the fashion system from design to production to sale.

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How luxury brands can use data to make digital experiences more human
April 30, 2021 By

Pioneering companies are using millions of data points, from their keystrokes to how they physically interact with their smartphones, to build “behavioral biometrics” profiles of their customers.

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How to produce effective digital content
April 29, 2021 By

Quality content is one of the highest ROI marketing investments you can make.

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Touchless clienteling powers an elevated store experience
April 28, 2021 By

It is one of the most beloved parts of luxury shopping: the well-curated and often elegant in-store experience.

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Repurposing Instagram for TikTok influencer marketing campaigns will not work
April 21, 2021 By

To use TikTok to its full potential as an influencer marketing tool, make sure you are following these three rules.

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The future of privacy with Apple’s iOS 14 updates
April 20, 2021 By

Consumers are increasingly aware that ads contribute to their ability to access apps and Web sites for free. They just may not have been privy to the number of details that were being obtained to make this happen.

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COVID-19 and fashion: Lingering effects in 2021 and beyond – Part 2
April 12, 2021 By

While the Internet is convenient and socially distant, it does not afford consumers with what traditional shopping provides – socialization, instant gratification, tactile pleasure, true color and fit certainty.

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How to meet customer engagement expectations this year
April 12, 2021 By

Customers can do everything from the comfort of home. It just takes a kernel of creativity from brands to leverage technology into an improved customer experience.

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Reinventing market research in the era of consumer data empowerment
April 9, 2021 By

Market researchers have failed to innovate any radically disruptive breakthrough to dramatically advance their understanding of consumers to support more effective brand marketing decisions.

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Defining luxury brands’ post-COVID-19 Amazon strategy
April 5, 2021 By

More than 1 billion fashion products had been ordered via the online giant last year – and that is before taking into account any parallel categories such as cosmetics.

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Collaboration key to successful recovery in luxury travel
March 30, 2021 By

The pandemic has accelerated the movement toward globalism and collaboration between governments and the private sector. More and more the wealthy see themselves as global partners – citizens of the world.

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What will hospitality look like in 2024?
March 29, 2021 By

To find signposts to the future, look to the traveler: the demand side of the equation.

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What luxury brands can learn from Burberry x Marcus Rashford
March 18, 2021 By

Beyond the prestige of international tournaments, luxury brands compete to sign the biggest names or artists to win over the “fan fashionista.”

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