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6 tips to help you succeed this holiday season
December 6, 2019 By

The late Thanksgiving holiday can put retailers at disadvantage. But that is not all. Consumers are continuing to evolve in how they shop and discover products.

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Why luxury brands need to get personal with today’s digital natives
December 5, 2019 By

If the goal is long-term loyalty, how should luxury brands create end-to-end personalization throughout the customer journey in the online retail space?

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What existing hotel sales and marketing materials are lacking to attract luxury weddings and events
December 4, 2019 By

I first began writing an article that was supposed to be titled “The Top New U.S. Hotels For Your Destination Wedding.” I thought it would be easy to find newly opened U.S. hotels to recommend for luxury weddings.

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Inviting opinion pieces on luxury issues, marketing, retail and media
December 4, 2019 By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Decoding China: A Western perspective of the China opportunity
December 2, 2019 By

Chinese consumers account for more than a third of the luxury goods sector’s worldwide revenues, and are still fuelling growth in the sector in spite the ongoing U.S.-China trade war. Should Western brands jump right in?

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5 ways to manage holiday retail-induced stress
November 25, 2019 By

One of the worst things about the holiday season? It convinces us to abandon our rational thinking and allows us to get caught up in acting for the now rather than for the future.

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How can premium brands get involved in Black Friday?
November 22, 2019 By

Premium brands can reap the benefits of Black Friday without compromising their exclusivity.

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How influence works among the affluent
November 20, 2019 By

Today’s marketers are forever in search of the next breed of influencer. Megainfluencers, macroinfluencers, microinfluencers and nanoinfluencers are all in a marketer’s lexicon nowadays.

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Why you should be spying on your competitor’s social ads
November 19, 2019 By

In the past, ad campaigns were run in the dark, with few insights into who was behind each promotion. Many marketers are still unaware that this is no longer the case.

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FTC gets serious about misleading influencer marketing
November 15, 2019 By

As a new method of communication, social media enjoyed a Wild West flavor that often meant that the usual rules did not apply. The Federal Trade Commission has now made clear that is no longer the case.

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3 key factors that drove Alibaba’s 2019 Singles’ Day success
November 13, 2019 By

As Alibaba marks 16 years of ecommerce in China and 11.11 enters a new decade, online retail in top-tier cities is saturating and its growth is slowing.

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Is profitability necessary for a good IPO?
November 8, 2019 By

This year has seen a record number of companies having successful IPOs before ever reaching profitability.

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Nasty Gal suit calls attention to federal law against robotexts and robocalls
November 7, 2019 By

TCPA suits can be a headache for companies who are their targets. Fashion and luxury goods companies considering using mass texts or phone calls need to be aware of the basics of this law and the pitfalls they might face.

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How to fix shoppers’ fashion fatigue
November 6, 2019 By

After looking around the industry and studying the research and analyst reports, I find the conclusion unequivocal. American consumers are over their love affair with fashion. The fashion industry is on the ropes.

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US-China tensions and Chinese tourism
November 6, 2019 By

It is not as bad as you are hearing. It is temporary. It presents an enormous opportunity.

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Will Barneys New York retail makeover work?
November 4, 2019 By

Most of what we call department stores these days are effectively large women’s clothing stores with ancillary departments for menswear and childrenswear, and perhaps toys and gift items.

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Why luxury marketing can fuel carmakers’ electric dreams
November 4, 2019 By

Automotive brands must carefully identify targets and not be afraid to step outside their comfort zones.

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Forrester: Agencies will upgrade or fade away
November 1, 2019 By

In 2020 agencies of every size and type will finally take up the task of deconstructing and reassembling their model in the face of economic uncertainty, looming regulatory action and a compounding pressure to both perform and transform simultaneously.

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Influencer-fueled commerce for jewelry through a beauty marketer’s lens
October 31, 2019 By

Much like beauty, jewelry is a visual commodity, so a lot of influencer marketing in beauty primarily lives on visual platforms such as Instagram and Pinterest.

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What is really important about The RealReal partnership with Burberry
October 30, 2019 By

Burberry and luxury resale marketplace The RealReal recently announced a partnership as a step forward toward a more conscientious, environmentally sound future. But there is more to that.

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3 steps to sustain a thriving media publishing business
October 28, 2019 By

Only by owning your audience can you control and dictate your margins.

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