Luxury Daily
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Inviting opinion pieces on luxury issues, marketing, retail and media
September 25, 2020 By

Luxury Daily is inviting opinion pieces on luxury business, advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.

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Chanel taught me everything I need to know about luxury
September 23, 2020 By

And much of it has nothing to do with the clothes.

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3 digital strategies to improve your luxury brand’s ecommerce performance
September 22, 2020 By

The challenge for luxury brands is finding ways to shift physical store experiences online to save their margins.

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Entering a new era of luxury marketing
September 21, 2020 By

We have ended a long chapter in luxury retail and service, and now we are starting a new one that will define marketing for the next decade.

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Personalization: The key to competing with Amazon Luxury
September 18, 2020 By

While Amazon’s newest marketplace will help struggling luxury retailers approach the ecommerce audience without needing to develop their own interface, this launch has prompted discussion as to whether this latest move from Amazon is a lifeline for the industry or a competitive threat.

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Macy’s plans for Bloomingdale’s: Reclaim luxury leadership
September 16, 2020 By

In Macy’s Inc.’s recent earnings call, the most surprising news was the opportunity it sees in luxury. It surprised CNBC’s Lauren Thomas too, who immediately got on the phone with CEO Jeff Gennette to get the scoop.

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Models’ suit against Vogue, Moda Operandi: How changes in business affect a company’s legal concerns
September 15, 2020 By

A recent lawsuit, entitled Champion v. Moda Operandi Inc. and filed in federal court in Manhattan, involves 38 fashion “supermodels,” bringing claims against online designer outlet Modus Operandi and its marketing partner, Vogue.

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7 fundamentals of effective luxury brand communication
September 15, 2020 By

Digital consumerism has disrupted the purchasing experience and luxury brands must adapt to new standards of communication.

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Time for luxury stores to go virtual
September 14, 2020 By

Since the COVID-19 coronavirus hit, the luxury sector’s operating models have been thrown into question, at least for the short-term.

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Pandemic and changing value systems
September 9, 2020 By

As the world reels under a COVID-19-induced economic crisis, more consumers are questioning the very essence of what, when, where and how much.

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3 steps to achieving revenue growth mid-pandemic: The sales and marketing accelerator
September 8, 2020 By

It is time to move beyond misunderstanding and mistrust between the sales and marketing groups, which leads to unproductive adversarial relationships focused on fighting for credit over who is driving sales and revenue for a company.

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Fashion’s Soft Power Club: Reshaping to recover and the resurgence of slow
September 3, 2020 By

Industry and geopolitical leaders joined forces Sept. 1 at the Prada Foundation’s office in Venice, Italy in a newly created Soft Power Club to debate “Shaping a Sustainable Multilateralism: How the fashion industry can contribute to sustainable development.”

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For one’s own pleasure: Luxury’s return to discretion
September 1, 2020 By

What stealth wealth looks like today and into the future.

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5 driving forces behind the branded furniture hype
August 31, 2020 By

The Louis Vuitton furniture section of the site is tastefully named the “art of living.” Art is an apt name since most pieces cost upward of $100,000 and resemble works of art that can be sat on.

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11 ways to gain the trust of prospects and customers
August 31, 2020 By

As a sales manager, one of your jobs is to impress upon reps the importance of building trust. They have to earn it with every call, email and action. It is their job to turn a good first impression into a strong sense of trust.

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What trademark owners can learn from the Tiffany legal reversal against Costco
August 20, 2020 By

In 2015 U.S. jeweler Tiffany & Co. obtained a judgment of more than $21 million against price-club retailer Costco from a New York federal court for selling unbranded diamond engagement rings identified by point-of-sale signs containing the word “Tiffany.”

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5 cultural shifts in New Era of Connection
August 19, 2020 By

The way forward for luxury brands in this new and different era will be determined by five key cultural shifts.

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Embrace change so that your business may survive
August 18, 2020 By

If your business is on the verge of collapsing, accepting that it needs to evolve may just breathe new life to it.

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Influencer brand tribes hold promise post-COVID-19
August 17, 2020 By

As marketers re-evaluate post-pandemic marketing, forming an influencer “brand tribe” has proven to deliver dramatic results in driving shopper marketing, passionate advocacy and increased organic reach.

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New era of broadcast selling for retailers: Third place in-store
August 14, 2020 By

Luxury and specialty goods stores will need to become both a showroom and a sample space where both experiences are more curated for each individual.

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China’s lower-tier cities: New battlefield for reaching affluent and HNW consumers
August 13, 2020 By

Consumers in lower-tier Chinese cities typically are entrepreneurs who have grown local businesses, made successful stock or property investments, and – this is the reality – are participants in the “grey” economy.

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