Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
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","iv":"dc5a5d11d4d70b428d3026dfc0b36deb","s":"12c1b368736a6e64"}
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