Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
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","iv":"833ddbb2403c47894353fe13058ddaf8","s":"620889ee6e96733e"}
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