Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
{"ct":"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","iv":"09b56412cfe8860d9501ffec3aa3d138","s":"466a0c2a80f12662"}
Share your thoughts. Click here