Research
January 21, 2016
Image courtesy of Rolls-Royce
By Nancy Buckley
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
{"ct":"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","iv":"0adb12c74b26d1f74b86dbf5de15d652","s":"fd7812677f31b52a"}
Share your thoughts. Click here