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Research

All consumers treat themselves to luxury goods

January 21, 2016

Image courtesy of Rolls-Royce Image courtesy of Rolls-Royce

 

By Nancy Buckley

NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual's thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.

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