Daniel Langer

rimma@mobilemarketer.com

Mobile Web vs. mobile app: When and why

April 14, 2011

Legal and regulatory risks associated with the growth of mobile marketing

April 13, 2011

How to measure mobile advertising success

April 11, 2011

Targeting is the future of mobile advertising

April 8, 2011

What rock ’n’ roll can teach us about mobile and social marketing

April 7, 2011

Mobile vs. online ad campaigns: Leveraging differences

April 6, 2011

How to get hired in the luxury market

April 5, 2011

Trends and data for the three screens – TV, Internet and mobile

April 4, 2011

Using celebrities as luxury brand ambassadors – for better or worse

April 1, 2011

What makes a mobile display ad effective?

March 31, 2011

Amazon has the keys to a mobile steamroller

March 30, 2011

Understanding the potential of in-store mobile media

March 29, 2011

How mobile ties in with shopper behavior

March 28, 2011

Book excerpt: Selling to the New Elite

March 25, 2011

5 best-practice tips to create an SMS campaign

March 23, 2011

Why the mobile Web is key to a marketer’s future

March 18, 2011

7 different approaches to mobile couponing

March 17, 2011

Tod’s, Ferrari and Gucci – News briefs

March 16, 2011

Ignoring the potential of minorities in mobile?

March 16, 2011

Is your product information mobile-ready?

March 15, 2011

It’s time for bricks-and-mobile

March 14, 2011