a Luxury Daily columnist

rimma@mobilemarketer.com

Do Chinese consumers want hyper-luxury or hyped luxury?

May 9, 2022

What harnessing first-party data looks like in marketing

May 9, 2022

What the Shanghai lockdown means for luxury

May 6, 2022

China’s latest obsession: Performance art livestreaming

May 5, 2022

Inclusive marketing matters in China

May 3, 2022

China’s changing wine industry

May 2, 2022

Want to sell luxury watches and jewelry to China’s Gen Z? Sustainability is key

April 29, 2022

The resale market is booming. Why is luxury not taking note?

April 28, 2022

Prada’s ‘vibe shift’ could be a turning point for luxury marketing in China

April 27, 2022

How long can duty-free prop up China’s luxury market?

April 26, 2022

Gold is Gen Z’s new best friend

April 25, 2022

Forget short video, “medium-form” video is China’s latest brand battleground

April 22, 2022

3 emerging trends in luxury

April 22, 2022

Are COVID restrictions running China’s rich out of town?

April 21, 2022

Are New York fashion model and creative shops liable for higher licensing and pay?

April 21, 2022

Why do luxury brands misunderstand Gen Z in China?

April 20, 2022

How luxury brands should navigate Chinese fonts

April 19, 2022

China’s crackdown on celebrity culture is just getting started

April 18, 2022

Gen Z lays down the gauntlet for luxury

April 15, 2022

Will China’s latest lockdowns hamper LVMH?

April 14, 2022

Will Farfetch take the lead in online luxury ecommerce?

April 13, 2022