a Luxury Daily columnist

rimma@mobilemarketer.com

Will Boucheron’s physical retail rally China ecommerce?

December 4, 2020

Dior learned to localize in China – and was rewarded for it

December 3, 2020

Chanel in hot water in China over false beauty claims

December 2, 2020

3 keys to a frictionless ecommerce customer experience

December 1, 2020

The young love luxury, but are brands ready?

November 30, 2020

Soaring China demand boosted Tiffany’s third-quarter sales

November 25, 2020

Connections redefined: What authenticity really means

November 25, 2020

7 trends to watch in luxury influencer marketing in 2021

November 24, 2020

How luxury brands keep their loyal Chinese customers buying

November 23, 2020

2 things Western luxury brands must have to compete with Taobao

November 20, 2020

How print can help luxury brands connect with digital consumers

November 20, 2020

5 trends from McKinsey & Co.’s 2021 China consumer report

November 19, 2020

Content-commerce could help secondhand luxury gain critical mass in China

November 18, 2020

Why HENRYs still should be a key target for luxury brands

November 18, 2020

6 ways JD Luxury attracted record sales during Singles’ Day

November 17, 2020

5 steps to designing and implementing a client win-back program

November 17, 2020

International luxury wins big at Singles’ Day

November 16, 2020

Is clicks-and-mortar the future of China’s luxury retail?

November 13, 2020

How marketers can gain from AI chatbots

November 13, 2020

Is Chanel’s offline strategy paying off in China?

November 12, 2020

JD.com’s Kevin Jiang on luxury going omnichannel

November 11, 2020