a Luxury Daily columnist

rimma@mobilemarketer.com

Why luxury marketing does not need to be data-driven

September 15, 2017

Luxury brands should look beyond the 40-plus crowd

September 14, 2017

The customer is always right: Improving the customer entitlement inventory

September 13, 2017

Caroline Pill discusses the state of luxury recruiting

September 12, 2017

Luxury brand hierarchy explained by Chinese classroom culture

September 11, 2017

Apple’s iOS 11 browser update threatens online advertising, publishing

September 8, 2017

5 surprising facts about the luxury shopping habits of Chinese millennials

September 6, 2017

Shoppable video worth a serious look

September 6, 2017

As luxury brands connect with China’s young, the dangers of debt loom large

September 5, 2017

JD raises stakes for luxury ecommerce, once again, with watch alliance

September 1, 2017

Why marketers struggle with personalization

August 31, 2017

Traditional marketing plans do not work anymore

August 30, 2017

Brands must start building ads for Instagram Stories

August 29, 2017

Voice technology can inspire new consumer behavior

August 28, 2017

How Chanel became the most social luxury brand

August 24, 2017

Learn about creativity from the world’s top chefs

August 23, 2017

Judith Leiber: Dusting off a luxury brand

August 22, 2017

Gucci infringement case against Forever 21 shows limits of trademark rights

August 21, 2017

Stop treating retargeting and digital advertising like Tinder

August 18, 2017

8 high-end shopping malls sought out by luxury brands in China

August 17, 2017

3 takeaways from the Tiffany verdict against Costco in misuse of marks

August 17, 2017