Rachel Lamb

rachel@napean.com

Barneys, Trump up engagement through interactive mobile ads

April 2, 2012

Is Gucci wasting its time in the battle against Guess?

March 30, 2012

Chanel, YSL kick off second Style.com/Print issue

March 30, 2012

Email sets precedence for Easter marketing

March 30, 2012

Is Twitter more effective than Facebook for driving sales?

March 29, 2012

Robb Report aims for lifestyle theme in April home issue

March 29, 2012

Using location-based marketing to drive traffic to luxury hotels

March 29, 2012

How H&M should go luxury – and what could go wrong

March 28, 2012

Ferragamo launches Signorina fragrance through dedicated blog, contest

March 28, 2012

One Thousand Ocean misses the mark with print-QR campaign

March 28, 2012

Fendi retains Facebook fans through X-Rated social video campaign

March 27, 2012

Stefano Ricci ties art, apparel for spring 2012 collection push

March 27, 2012

Zenith raises ecommerce ante with retailer partnership

March 27, 2012

67pc affluent smartphone owners use mcommerce: study

March 26, 2012

Alfred Dunhill commands fashion authority through spring catalog

March 26, 2012

Four Seasons tops competitors for site reviews, social media savvy

March 26, 2012

Rolex rolls out app to promote 2012 collection

March 23, 2012

Vogue entices spring beauty buys via mainstream, luxury ads

March 23, 2012

Garden Court Hotel leverages surroundings for tech-centric package

March 23, 2012

Dunhill shakes up out-of-home through 4D multisensory spectacle

March 22, 2012

Why video is necessary in email campaigns

March 22, 2012