Rachel Lamb

rachel@napean.com

Memorable wine labels more likely to see repeat buys: study

February 7, 2012

Lexus speeds ahead with Facebook Timeline engagement

February 6, 2012

BCG study outlines best practice for digital marketing success

February 6, 2012

Mobile-optimized luxury automaker sites allow integration with other mobile marketing

February 6, 2012

What 2011 earnings say about the 2012 luxury shopper

February 3, 2012

Swarovski promotes lifestyle through location-based holiday site

February 3, 2012

Starwood shakes up industry tradition through guest-decided check-in times

February 3, 2012

Gucci, Chanel kick off advertising on retooled Vogue Paris site

February 2, 2012

What luxury retailers can learn from Brooks Brothers’ planned online customization

February 2, 2012

Mobile-optimizing St. Valentine’s Day emails crucial to spontaneous transactions

February 2, 2012

Michael Kors ignites St. Valentine’s Day conversation through digital campaign

February 1, 2012

American Express: Affluent consumer Valentine’s Day spend to reach $281M

February 1, 2012

Concordia disaster likely not negatively affecting the cruise industry

February 1, 2012

Audi suits up for trend-changing Super Bowl commercial

January 31, 2012

Google, Microsoft cofound DMARC to better defend email authentication

January 31, 2012

Town&Country moves to mobile with iPad app

January 31, 2012

Stella McCartney debuts fragrance through 360-degree geo-targeted campaign

January 30, 2012

YSL boosts New York Times ads with free shipping promise

January 30, 2012

Luxury Collection builds awareness through original film

January 30, 2012

Saks CMO: Mobile, in-store experience to become more intertwined in 2012

January 27, 2012

Do black-and-white print ads take away from luxury luster?

January 27, 2012