Rachel Lamb

rachel@napean.com

Nordstrom sued for allegedly misleading consumers

March 16, 2011

Should luxury brands amp up social strategy with Facebook commerce?

March 16, 2011

BMW MMS campaign achieves 30pc conversion rate

March 16, 2011

What luxury brands are doing to help Japan victims

March 15, 2011

Lexus voted No. 1 in customer satisfaction: J.D. Power

March 15, 2011

Neiman Marcus struts its stuff via branded social hub

March 14, 2011

Matthew Williamson to extend customer base with Macy’s line

March 14, 2011

Diane von Furstenberg empowers women with special events

March 14, 2011

Dior achieves impact of TV and print via VIVmag advertising

March 11, 2011

Chanel chooses Blake Lively to introduce Mademoiselle handbag collection

March 11, 2011

Bluefly launches social game to increase customer loyalty

March 11, 2011

Marc Jacobs advances Web merchandising strategy with on-site video

March 10, 2011

Gilt Groupe hooks BlackBerry users with new optimized site

March 10, 2011

Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles

March 10, 2011

Mercedes-Benz raffles vehicles for leukemia ball

March 10, 2011

Lancome online display ads connect consumers with mobile content

March 9, 2011

Ritz-Carlton builds loyalty via free Bulgari giveaways

March 9, 2011

Why Skype is a good fit for luxury advertisers

March 9, 2011

St. Regis, Luxury Collection celebrate a darker shade of green

March 9, 2011

Dior fends off bad Galliano press with Natalie Portman campaign

March 8, 2011

Swarovski provides premium offering to Crystal Society members on Facebook

March 8, 2011