Rachel Lamb

rachel@napean.com

Cost-per-engagement online ads most effective metric for luxury brands: expert

February 9, 2011

LVMH boasts $27 billion in revenue for 2010

February 8, 2011

Rolls-Royce celebrates brand history with Centenary drive

February 8, 2011

Aston Martin implements new design software, stabilizes productivity

February 7, 2011

Chanel, De Beers marry advertising with editorial content in T&C magazine

February 7, 2011

Mercedes-Benz dealership focuses on convenience with iPhone app

February 7, 2011

Architectural Digest plans for print, digital redesign sure to present ad opportunities

February 4, 2011

Starbucks builds hype for Fashion Week with Foursquare push

February 4, 2011

Ritz-Carlton lures football fans to Dallas with special perks

February 4, 2011

Robb Report expands into digital with online video

February 3, 2011

Which better suits luxury consumers: mobile site or branded app?

February 3, 2011

Mercedes-Benz 360-degree marketing strategy increases sales 14pc

February 2, 2011

The Plaza Hotel streamlines hotel operations with digital concierge service

February 2, 2011

Hugo Boss targets sailing enthusiasts with the Barcelona World Race app

February 2, 2011

Is luxury online advertising in danger with DMA behavioral targeting enforcement?

February 1, 2011

Chanel pushes its China-based exhibition with dedicated microsite

February 1, 2011

Tiffany & Co., Gilt Groupe, Audi already suiting up for the big game

January 31, 2011

In-app advertising is an opportunity for luxury brands: analyst

January 31, 2011

Lamborghini showcases dynamite vehicle collection via iPad application

January 31, 2011

Valentino, Cartier, D&G go beyond mere banners in Vogue app sponsorship

January 28, 2011

BMW, Mercedes-Benz, Rolex are the most internationally desired luxury brands: study

January 28, 2011