Tricia Carr

tricia@napean.com

The Dorchester boasts fashion sense via runway show event

August 3, 2012

BMW employs 360-degree campaign to push Olympic Team USA support

August 2, 2012

Michael Kors highlights brand values in CSR effort

August 2, 2012

IWC aligns with sports challenges in online video series

August 2, 2012

Barneys flaunts youth lifestyle association via shoppable video

August 1, 2012

Ritz-Carlton revamps group packages with local flavor

August 1, 2012

BMW boosts CSR via renewable energy program

August 1, 2012

Top 10 luxury brand multichannel campaigns of H1

July 30, 2012

Who are the big personalities in luxury?

July 30, 2012

Lexus flaunts LS reveal via live photography event, social streaming

July 30, 2012

How luxury brands can translate Harrods’ localized strategy

July 27, 2012

Dior teases fall handbag campaign via social video

July 27, 2012

Departures leverages arts initiative via awards program

July 27, 2012

Harrods goes all-digital for fragrance push

July 26, 2012

Can luxury brands benefit more from TV commercials or product placement?

July 26, 2012

St. Regis intermingles food, spa services in wellness package

July 26, 2012

How-to guide for luxury brand store windows

July 25, 2012

How jewelry brand apps can help retain customers

July 25, 2012

BMW aims at college graduates via Facebook ads

July 25, 2012

Tourneau creates two-piece collection to support AIDS fund

July 24, 2012

Mercedes pushes new A-Class range via social gaming

July 24, 2012