Multichannel
September 18, 2015
Image from Holt Renfrew's #AllTogetherAtHolts campaign
By Forrest Cardamenis
NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.
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","iv":"f69b8e2b3def4cb70b9b756903b5af5f","s":"357fb9345af749e9"}
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