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Multichannel

Baby boomers and millennials united in desire for experiential offerings

September 18, 2015

Image from Holt Renfrew's #AllTogetherAtHolts campaign Image from Holt Renfrew's #AllTogetherAtHolts campaign

 

By Forrest Cardamenis

NEW YORK – With baby boomers aging out of luxury consumption and millennials only now entering the market, brands need to find creative ways to engage both generations, according to a panel at the Luxury Retail Summit: Holiday Focus 2015.

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  1. La Beauté Louis Vuitton pop-up launches in Soho
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  5. Longines relaunches PrimaLuna line with personal message
  6. IHG adds new UK property to luxury portfolio
  7. Off the Cuff: Getting to know luxury's top-tier talent in Q2 2025
  8. Follow @LuxuryDaily for the latest in luxury news
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