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Bentley COO: Strive to stay relevant, but never compromise brand DNA

January 17, 2013

 

By Tricia Carr

NEW YORK - The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.

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  1. Luxury Unfiltered: The sudden rise of ‘cute luxury’ will heighten the demand for human experiences
  2. Bentley gains new EMEA comms leader
  3. Alexander McQueen embraces Victorian Gothic aesthetic for fall/winter
  4. La Beauté Louis Vuitton arrives this month
  5. Kering regenerates 2.74M acres of land through sustainability fund
  6. United Nations Fashion and Lifestyle Network doubles membership in 2025
  7. AI in luxury hospitality: Keeping five-star service human
  8. BMW Championship ace prompts $125K scholarship gift
  9. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  10. Off the Cuff: A Q&A with Saks Fifth Avenue and Neiman Marcus' Paolo Riva
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