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Multichannel

Bentley COO: Strive to stay relevant, but never compromise brand DNA

January 17, 2013

 

By Tricia Carr

NEW YORK - The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.

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  1. Pomellato's 'Nudo' collection inspires AI-generated campaign imagery
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  5. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
  6. New faces cover Jo Malone London campaign for English Pear
  7. Ritz-Carlton Yacht Collection adds itineraries in Asia, Alaska for 2027
  8. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  9. Missoni family strikes private equity deal, sells remaining stake in business
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