NEW YORK - The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.
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","iv":"f3b24db3d169ef10f0d5e3a5124d9e0e","s":"e980e6019cc83f0a"}