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Multichannel

Bentley COO: Strive to stay relevant, but never compromise brand DNA

January 17, 2013

 

By Tricia Carr

NEW YORK - The president and chief operating officer of Bentley Motors, Inc. who keynoted Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that marketers must use multiple channels to show consumers their vision, but should not participate in any effort that could destroy the brand’s DNA.

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  1. Mandarin Oriental restores Italian castle
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  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Aston Martin, Apple release CarPlay Ultra
  6. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  7. Rimowa honors the winners of its Rimowa Design Prize
  8. Air France reinvents beachfront pop-up at Cannes Film Festival
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Audemars Piguet pop-up exhibition opens in Shanghai
Mandarin Oriental restores Italian castle
Rimowa honors the winners of its Rimowa Design Prize