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Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

An Art Deco period clock by Breguet An Art Deco period clock by Breguet

 

By Jen King

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

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  1. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  2. Luxury Unfiltered: Visuals versus emotions, and the mistake most luxury brands make
  3. Saks Fifth Avenue ignites Midtown Manhattan with festive light show
  4. Dior, Azzedine Alaïa Foundation launch dual exhibition
  5. LuxExperience picks new Mytheresa CEO
  6. Porsche unveils limited-edition Labubu art car
  7. The 1916 Company enters preowned luxury handbag market
  8. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
  9. Jaeger-LeCoultre digs deeper with ‘The Hour Before’ doc series
  10. Happy Thanksgiving!
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Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
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Happy Thanksgiving!

Dior, Azzedine Alaïa Foundation launch dual exhibition
Saks Fifth Avenue ignites Midtown Manhattan with festive light show
The 1916 Company enters preowned luxury handbag market