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Brand strength relies on stability, consistency and trust, says Breguet exec

January 22, 2016

An Art Deco period clock by Breguet An Art Deco period clock by Breguet

 

By Jen King

NEW YORK – In a challenging environment caused by economic and geopolitical unrest, luxury brand marketers can quell the worries of affluent consumers by effectively leveraging brand history, according to an executive from Swiss watchmaker Breguet.

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  1. In Paris, Mandarin Oriental enhances Haute Couture Suite by Isabelle Huppert
  2. Zegna launches fragrance collection
  3. Value of Indian luxury beauty market to quadruple by 2035: Kearney
  4. Oceania Cruises builds new brand identity
  5. Luxury Unfiltered: How German luxury automakers lost the plot
  6. Hugo Boss champions unconventional career paths
  7. Vista Global’s XO broadens member benefits
  8. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  9. Lamborghini launches exclusive activation in Fortnite
  10. Porsche plots ’leaner’ future as full-year sales slide
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