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Apparel and accessories

Burberry is 2018 Luxury Marketer of the Year

December 21, 2018

Burberry has undergone changes this year. Image credit: Burberry

 

By Staff reports

British fashion house Burberry is Luxury Daily’s 2018 Luxury Marketer of the Year for its thorough brand transformation  under the direction of newly appointed chief creative officer Riccardo Tisci.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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