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Retail

Businesses need to funnel Chinese strategy into worldwide points of sale

January 19, 2018

Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Photo credit: Shutterstock Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock

 

By Brielle Jaekel

NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.

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  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. Burberry crowns student winner of Reimagining Materials competition
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Delvaux follows city rhythm in ‘A Brilliant Idea’
  7. Aman unveils plans for first ranch retreat in Texas Hill Country
  8. Proceeds from new Prada collection to fund artisan training in India
  9. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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