Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
{"ct":"1GoIle0t\/1E7MNmVYaqM6HddvxlwEYjv+N6QVOJnIml0N\/YRh2TWfnEepgxTqgOJcH5boFpQyC2jgKEDkATbusWJtUJLa+Ym1ceterOyZERfNN\/xrIOfT1ptie1uTdnZ6\/hibYUdIAcmHY1zhiPxAxWc\/Avd\/0193W45edC+OY+HHp+RmkMCzckl3maqRoa5ubRoFSXm68Tozrn1+ERwKTkACK\/AJGBIS7N258kLhIrtmC7KXcKCMLMI1P69fvutu\/KHTrEs7CXWfX92RUh+teKJgzsYaDBv0EifY7KWWJD\/W7vSnt1TZMFNcm4lLR7AHyX5UIYj8q07GE7g9Ggo7xlZqS2gHrik5zIDxtB+XhpndWWp31+dTFgw546AIxE339lHIgGyJVGClIWvy5aW1mcdqcoL3F5YDiudajOCBjIag4FK9A2TanEq5Aof+DRYmZjl\/wKjok1qGZq77mG3VR2GimufFnTyvFQQ+gPPLF31ZuWklowIHp72U+f\/VX3qcSNVCx2d7q\/uxVLOB01Bil7GpRvppL60iq\/mK6io7\/qBn9ZgWtKR+cpvAQdXjWG\/LkI3f4+UTeozEhh7Uu2GjD1u7kK5SxDcrcsIKbOWycxvb\/hyIDcEzWNp8wDsAvKVEt61\/+OHD4DELRURU4QaEMUL76G4sJvNAIB+9hnE1HrAFNVVfwxCS3lIVprTYo7kd7LOngUVtLv8DU5L8bDYrp688DhyBFzHTTXssj5R9ifFD+dC9StWUbsr+mmi4xbq433y7nNJu8tvrAWI9qg4fjvdArWFcuItQJiiC7Wirug4fVZt9cki25qGM4\/YvuDxzwI8zfYvLtV4eZ\/Jtc\/lE8ko66Jun2HpGpa3wGQIg8F5MZ2+w56JsTUTuuaHiX0Xmhsj882nFbn9OSz73Nlugv8C4d2eDO6K0DBqu\/tJtm4I+GBfigYD1vnCNYu9ggzpQuIsnka8DrGD+aC4hUVo5yyDGU56PVaq1YjK1U3iRNi4xSYmZihfi66cyi3NV7S96CUbPwgwMaElW2Fj7CnutlFmc1QHZE5aLcgk88TprtpJKVZQIp+FQPS1sHJFH9qFamhyumqks45tCjWQZN0RPfKoxy8lox6zX2r6Jhjunrb1mG6MBl\/D+8eQEalqDPZvoJJyO9loSRyP86wvApmp4db+HhwDRvs7ODABwXv+EOExzVGHx8Yvfrwa2QJXwVHoqjIpvL+jpiOyReNzPPLM0Jl48tCImP04yXiR7eiyiW7Nv2MiRTd5E4nsYscYnmzglXdVkrRb++w7TqZdfWdg29G\/sUbRPc04nDOiSdOimTGH8\/jdp\/B7\/ATZBNZbMATPt86yD+8AjChmPNR9fiLGK\/EkAyNYBHB7QfWC6s6vRYW8g4faRTr2EWed22sylwXmAiWpM8\/\/uHPAhwqrvBHcS7f6UidYIrH+uXTflZ1a+BRWdaI+yevzx3+SX1KY1hxjMfKHC8epUsSeaI1zXaAGu8ib2UTV5YrGrFkWiR\/o6keWd3T1\/GCWYGYjiB5fndJlRBp0+wqxJbSv2T4JF3QoDtfxO+YrsbsQxv125pOJ65pIEqp03cb5Orv4CKY+rkBpMoyaBUrITrVavixLn1mLoc9pd4+5+xGSk\/tFAQn\/d9dRlo\/W8knIOutkhBdx3USGIuCmMyeBslo8oBScc4tEeUxjp3E8I3BRsJTWAcCd4OXRugIyc6\/+jKYNc9S0NBUk5t6GDl3wz0vLftdpDkJaGWcLg644y0D5VUWKzmy7ibluMSPZWYtWRFVNQRnfhDT8t\/ELInyjP44nkhyipF9WbbXj2iR2v\/FCYR9H4aYCdY9YhXwrgd6NOxswPIQUMcaJAYq7E2TXcIuATZYyT\/rp8xf31erVKxVKqUDLTVemKLbndUpw4JlXhX6l1U\/bRyOYgfrj18zboq7VdARyPnzlnuQRRnaoHG2oPE40jQwl2sYwc3EGiZx1TRcPwcgJBdULZfqgj3fY48lzRzruold0nzqTKzAt3JFX+BumD\/+pchHaQ7e6ZtnYZ2glJqGmjSYN5BdPc2vO+ydlT35vsdqUW8MEMjbEiLl6C19vWOfwkvHlfO9RUYtvM6v9l5\/f7g8pl5cQlLfBBkmoz3q4OM+wEQw6rTpIccsPdhS1USWq4FB5zYVh4bBJKO5K9Anz\/Dy42l7JLc6KrcvCvWBg5aQ2SoogaPBeLK0kLvj2U82MIZUIOWHZg3VDzXex7MILNmjGnPGsiXG7JOlAuTLhHe\/4Ha8dEp4ByPtDVrYU6xytfkcOo1Gn\/SP67hdl9Nau4xFclCQkrWo42KE7Qxfk79DADCT48DFI8QL7M9niqIPeTz279VyDiO8XgJzzinJBk4fA96jO\/a+wmPcygfwaQx\/ilEG5Oa\/odndwnIjeF6lGkH+BPF\/i0SqdkMnGvYC0BuFVRzTSja+qvnF3zJVQSK2x2OUKWTzAt5lP\/l5ye8x0tDrAJpYrHheks1VPcDuO15fH+a+etBoGl7+HVo+lMOqVJlvmVx5B0wnzrAMA77I\/U0sPg+EfPTi2f27o++DpDHGNpOJoM0183oczPIImTD7nS9JhvAYgyydHKEdioZuQ9d+aK6B7iWrgKhYAhbuewYjL7eNo\/VdcHKZnbv61dfvK5g7O5Gto0iFwr8J6\/i92CjThxVUUjrGNB6yaL1603mLG3fy\/aQbkblzBwQyaX3dO1T+tQLrJ7fXJvCmytNhT0peyV3WZ2GHOl99JPlsdYWucCSJZWr6ykTsI8QF0UpED\/sMNoh9Xqcxnaj4c5BfbtRJ5q+EIdRUpXv3npJY+3nnzcQvoFszr7+rpBIu49hUyufoiiAQW77UFcEJHpXMxPVRqRYmtZLvFRgiP\/zqZdjxptDSMJgFMNIAgA\/R\/GjcNIipfTsYVhAW+F3x7RiqnOvtxaJFwMIOLkJpjA+yEffs92JulGPG3y7fz23UmyV9sT7Iv\/KD75mXdHenmDv4vJ4C\/DqfBJ6ahGT89sttY4Wfmyo\/cYJn61riZF27r8J27AkljnBaxM6NZDe9WiAiX0PnL2C1DvrFJlr4nO5fNlvqiZo3xv7\/K+z\/Ya1KrxuK4t5o6+det7Tggb9YHG9xlKz7JGjTIvMSk846fGdyYxQwXTIWYD\/1XanhDslDOvIIM2diRl5d2F5s4YsdR7rdgzYxT4e4PCrTL6YPoQE0A5nDCkwVJFux3OvWnVuyHpMwXwytyB1BWUgcetXOS+6A47xzI9hIIFe6WToIxM1gkxUjTIqA269dGYp+AVt5bs7orEaH+E8pvyZDvA27RjGiN68NgknFEy3fUkR1sSVzfP4t4tc8uI1qwUQHbVGpNH8Cf7KcFT\/RAWtzykN3KzD5RLSyfW9bxAuduVHe9sCoLhKVkzvXU3DPXSGllspbezrcBcw2TR5\/EbZTKE\/BPgRyUzW6zGI4mVe2KbvOUADxi7Nr4NuFyBOep3+86qkd\/I0L4ULAbEp3ylN33zaG5U6acJwn4tqrZxUGUmgVP5I\/4uBjrqZCqL\/vX9ebJoKjJPynMcSjJ\/qOp\/3R90Fy5c2sELlCbMMDqUkrqtNXCTIlYqBKqiuGIea5w\/fk6lSt+b7Z9PMzER42AeahLrDKmQsnhp8kz7oHqc8vzcei6wjtlkproRO7R2cxLmRZwfNJyBwA9LFphDMEhQ2Jbrb86Ad\/f5Nxq5zebPHVnX9rxp3zMFF\/OAguO+S+MPYE2nxl68pOp47TgKz7UXD2hzGmv2z0QuTgFgo+uEp3M0ddx+\/X5Cu8zN9P+8wpi7A+vntOX73LE\/YR\/+7pAqS9i44JthY1xl0k8JJYtNys1L0fOmXFOE8oW4wGHvHmY\/btrppSrf9cATya80RTxzQKt\/w8JIM7dCIcm\/Sq\/zBKKlL55XO3or1kSipC0hrzn8mQ+H2beJPfliSnYkut2GeLYV4pd41yFr26T5CtBx07iFWZqof7PRBDE1WdFjSJfOmiQ7\/\/FLnBJChpdxLPZOiMACkyiYMWnL8HAUNSG0OcTpZVpEYuI4FJ09WWrhbx8undD4F1SquOVq5LrltGp5CC+P6Nl8oKRTUpllx\/LtJZ0LCFR2XXFCaOyTd8mFRSyxvbtgaqX1B+rrZyhbXr3KvrRXxX6CpkF+9Qwe36djIPvt1B0wXv37P04pDGM1IniUTj1WL9J3h5NAYWxS3MZ0rK1L\/S9IcaiClZ8Lt6AlGSmEUVOC4b7SODhEj3p1JmK3kRJrGRROk+ckigbT0aohbbhbYGM+xAXn1+4Agwq6lRrhb+NEE2iRRPHC6DvMtFRow+Kp1NlSKRbGdQHK3dZhXFQNAUBBkXoM9CypXU8RdC45bCHiFZ6C49\/3RFiQxS2zNAxhenlz+q3hRzQ1YOCoJ3oOIQqK2IbJIuydprL14QC9N7avPVxDTECiuI+D9QObzguNz9weIg\/xN0ifw+gP+nNDv09dVVNGPafJs3zxiuDnEM8B7eqUExASI4ynmt8cGUh+l2IYSVqvLdckV3PIi0JRh6xrnv1PrMbKBIfnSt+Amjh0TF4UU3gx2COMtrsbfP9A2icvbfa\/hR5jTNNUw+VKrbF7u7m2LPwa1jb4Ml3mtzshvXSDTKb3WNUFoa4CL2QsqegYmYkuCXitb7pJjLaNp3PqnC5qZJp9LHvxpIXDrmp8vCMQ5FGfL51o17CAVhJd0VMaKb3asL0PaU\/ehEKklDeR9hdApE\/4qcvBWrfA7HmkfiGp8c5IyiTqixuLet1rX2VXEkU\/tGVhGo8Uk3\/4rLErX8fssj39jqIpBQ+\/Zww6FqnPQ5dmwzfhRrb4HlEf7GUAky7OMvhjdX8UmfZyleFJxJIZ4xwvvYvXs3SY8lGZRAhdds1Tl3WmMVjI11xetskodAuaScDpJA10HZxYKSykRvGts74Ur4WHpcY7GMDv68vgQI8\/WrAhZNseIuiXjHXMk3OAzyHPikba\/iaqFogpX7b0ZL+JjuF1y4gLM0rDFu4JFSzCvQgWEli\/+wFIe56CQjF0vT6760Bu7VsnHzbKTuE\/Pgnv+g6FI\/V9v4hDEtxHUcIMu9iASX5Nr\/v5m43tBVS8RHV9MG92y1fWLOQda0+aDTlUgFK9delLnNf8nWaZemhXd+CrusV14v2tiR7o3laqBe1nDPaHQkhWA8Xcd+xQJgOuh9RUSjh8QSZOrRrt7yjhReNgPvoum3CNzR8s0JHJzd3dnvFAwKSwfvYxTjg390fHpVwypnT9w0HiLQsVDk\/1HAXtKOz7\/Rd638KosGZLfxcncolZ0zNWBPoV4f7DhLz0GgKO0P+GwC0\/WoPIk1INTk3dvZ9iNP03nYb6+l2eR9KbibxRSh85kU8paY9JDyQuxAfiS90vKet8FPcF0msoTDsB1U+3jDl473FC8HQ7LkkHbAEZ10TdWCkOlbQQITFfd8jYimYMrsbQWuy8z53I\/J8KEQLVhahd+bkoGY3WPxzVEiYm6qu\/WSubW2Lq0DHZwR5whlo9f6AqfsUBkyVlFGWuBnLZNBH8clUHrmHpy34LUozxtPx8qxQN05Y0O1o4OLPdk1tL8dJG1aD2UHoMTiUUJdVYcOwoshIgJ6OhT223ztcwOuqI18qxbU5pny4pg\/Vo5Xul20j5IzVHB\/xtjiQ04hGURFZtAMs+D4NF\/b532+qthlFXZZRRVHNcELPcNn6Sfm5Y6ddYxLsL0whZrX5prq3hXqVTDp8kBDKmTLoEhuh+OXTfZF+TbnVkZbJw2pKgf6Ke8RiJqhj+lvmUd58jzucmIFeB2mWPgAapkCwxc4C1ldEyLniEKTT3RzNavLrzxwgwcRXnQOASdUJ\/UyRvtyWpRL69RlPoc4dgzz5ruXcCmkJfqS5o\/FTKJ4\/\/Y0b0cfYuJOAFJN9ctpjH97CWU15SyeV3u4UZhsgIA+JWyTnVedaLZnGBF19Sh7u4RDpWxYxL8g+0LPNfjN21Yw6PxLqaH\/CROUEHAmhDCRVdF6WbF\/0l5nbtNjhm7EBM6L54Hom8kOWJTUP\/oTv3ES24E6wMVjMPfvn9xAJn2ZyQtHS8dojtJzdhtWPMeJtqn2WuBMM\/XyFvX61m2O2+6rgz\/2hMHzs3nuaHYq5EuEBOzTz4PrwKUIBL4BjNMZSPEJmwrgFVw3WYWWiDUqs1J+rKmB54p4BoV9cO3fsI0xVUZEM\/\/iqijPEzq7jTHMw1moOaiLfu0s35\/cFT52QRqDhchD+iG57cPgIO+\/Qn+637GsWeSYlTtS2r\/1gI446Z8VvBV9DMbGG5P\/VBTaL6j5laVvpXSa\/bpvQLZB5xg3Fgb7ZFgcyaGoGBbMTn\/2WocxKZ8UnSLBE1rCTaxTVSc2ghSheO7\/7w66fpYs0xOhzC0xHxq4AbCUS\/18tpTNosf2H4NpdQ18zTCjVOeyj+nyb88720NZoawHxyxu8oUlOLWUIFlGp1yICm4DIArclge4SnL\/6jRqRi2kRlP7DBD05+EgY9f9Yf57O0ukHLHUneKyqz5Ygs3xEX1xgrrXBhANtFktpw77NhgWCZ6e+WR5FChHEKpwdy1KQTHJoBFEUy0ErtFIIK+fqBhT6lfo29CC10apmGkM64G0MAEuINV8z32712J94NqZQcNnOTyS91+Tmj3+5L0goAH4aJTCMCosWvpK4T47gJazNcY\/FV3Lt7F0Tm31zT+xkipzbs9NDNV3ks\/ZDdU6exO9ptG3Rfn2\/xkATnQx\/7MFogfhDJujTNLOq+b90WeP6ixRranb399NrjKu1ezCHQv9wutEvYpmeeD3BCy5XCc1d\/5Kz4cE7l1s6wM5dqeuKbAErvLdvWWbEWC5e9NC6DN2Iic\/J2YYhqNXLwzo2Jv7QYfrfuZ6FbSIdW+e1wDMKoDbxXO\/2Y296HPfW\/ydYZ2igHKKNtDM6fZvcleFhqwOD2rkZcUQ2qXXhn0vA95LCWpXNBtHEFGW6nqllJ9dKjEogY5Sut28PLVaX2jEiLbVlXR86\/nIKiAk4vn0nc+GYoq+hUsVqPMYSN2eOUuT+IM9jtOkuImlrcew5aq8lgMhhZNQX5HgEkTiVdMKqwbFIjJl2WcmBHp8N2NYUUE8mu9\/7SCkw60TvNcHMwJ0GpVFDrjbhifL+Zzs9OE+S8vDcR5S2UENTaZN4WZf1O6C7Cj173DCUZ+3uyR1J7U4Dm6q\/P2PDN5X1WDpbr9hZkyxxtJNIsNpxrKFr5qdfPxiLyAyOYP6FLnw6JsOWB9pdaCL7zILYIps+w0tg1p2TcImN+Q9WssPmCaAQdApxgcSAjCDYaGaTsHMCQ6TrTvYyKQ9FG4\/KdS8ynksUWTD0nFapwQQZ4Ig5YsqIdoipyaRzGAI8PKcxtqvGpOAOdydtppsaBSF4mcf6fmqdpmRhIM0foACluTW90KFxmggrUjjEwIwP101yJ4ym44AnxayMVuuHtapc2S81GeBVUjyeI6Dab8vhSe0AS6M79iuijlJQhnqjYjgqG4tk0+TQAeXciTioA0C+lx81sw3ULLVcAl2p3zfnfTLvbP8XquAa1KryT4WIv0J7HtPYo7bP7y2QD2K4rWTXVhikvcQspCQ895St7j7LPWGrXSKk+vbyiHf5O2lKNE9+UASv6mALvx03AR0OMh2Bdr23u08jlnApjKThvLFoUS8i\/wVcgwXtNtuz9NITrlWaK\/twsJ0p5XpSA9wANoZ+utsx5QeJhiNCegD1ASaaMkZQkXlzHNF0JgF5d52afIOONa2Q8OYR9OGSOBGCc4bhPE\/2GYHgtVrrBXNY7oNie5g84WoPmarPrxNDfHvBtruspVPdARjJGdinAFMWIHDY6An9jGYugFGufep8GLsmzFifbS\/asB8o8nV+GezoqVxFupRqhgesXn8iC3swbgBLfHCeP4506TKRaZppai5KEWrsM6bC1uxunXzsdvZiB2jvG5dhDJcmknw1EhxPMakyOb6qBBXTROHJ0P7Poyjwy+KaMjcSyA5JZfxinkggZljcw4aL12n3GspJpIItiwKzZrLEe8KVYaSQrTO7bBL3yl5md0WbvI9X6Hwuk3uGxa6V+xBpFSG7SiQ3pp+CVm1KjdcIxS6k0r2pwn9oRx6LbKNh3u6cGpWaLdG\/6BBsshWvVpCHr4Z9tZDMliRZieRsfAKhBXScChdlIACwt3D1SAQJ4nfx3ZT2EutogEtkbzXyCrPguZcPSosfDOxe4\/+qZ1TAPiTKDAUDnlX9QOk\/ardQKHbXgg0aQ9KAv38TvN0nI8Cb2MDJURs2mHn0itUhrmhIb74bWvfB3XusvRy4tw==","iv":"4dc971dfed048e6926efdf238f1f282d","s":"79c632e977555acd"}
Share your thoughts. Click here