Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"c8870723063bb3f3cf6c2570838d70ba","s":"2a80cf3f7fa65281"}
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