Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"bb23fd3d889b66d517653f9c92e3a785","s":"f281e7d8a0f87cfe"}
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