Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"3e80473b5856850052d493af750b2ee6","s":"43f38dc1d1b0dc74"}
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