Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"9abd03f3a55fa4cc599a959b1257c3f3","s":"76559d36593a4ca3"}
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