Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
{"ct":"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","iv":"3a7f620abc576011b2eedb9482a4c356","s":"cc7a6661a551dc17"}
Share your thoughts. Click here