Luxury Daily
The authority in luxury news.
Jan. 12, 2026
  1. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  2. Versace celebrates 20 years of DV One timepiece
  3. Christie’s promotes luxury auction sales lead to global role
  4. European cruises, Italy, Cuba remain top luxury vacation destinations for 2017: report
  5. Bosch unveils AI-powered integrations at CES 2026
  6. Lucid, Uber debut autonomous luxury taxi service
  7. The 1916 Company enters preowned luxury handbag market
  8. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  9. Chanel unveils new handbag campaign starring Jennie Kim
  10. Jeremy Allen White, Pusha T star in Louis Vuitton’s spring/summer 2026 campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Retail

Businesses need to funnel Chinese strategy into worldwide points of sale

January 19, 2018

Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci uses to promote sales in China. Photo credit: Shutterstock Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock

 

By Brielle Jaekel

NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  2. Versace celebrates 20 years of DV One timepiece
  3. Christie’s promotes luxury auction sales lead to global role
  4. European cruises, Italy, Cuba remain top luxury vacation destinations for 2017: report
  5. Bosch unveils AI-powered integrations at CES 2026
  6. Lucid, Uber debut autonomous luxury taxi service
  7. The 1916 Company enters preowned luxury handbag market
  8. Off the Cuff: A Q&A with Condé Nast's Elizabeth Herbst-Brady
  9. Chanel unveils new handbag campaign starring Jennie Kim
  10. Jeremy Allen White, Pusha T star in Louis Vuitton’s spring/summer 2026 campaign
VIDEOS
More Videos

MORE IN Retail
Visa reports 4.2pc rise in US holiday retail spending
Saks Global CEO departs
US holiday 2025 retail spending up 3.9pc: Mastercard
Omega cuts ribbon at corporate flagship in Swiss Alps
Louis Vuitton introduces Visionary Journeys Seoul
Off the Cuff: Getting to know luxury’s top-tier talent in 2025



RECENT ARTICLES
Versace celebrates 20 years of DV One timepiece
Christie’s promotes luxury auction sales lead to global role
Burberry drops new Gabardine Capsule

‘Gucci: La Famiglia’ asserts vision for next chapter
Off the Cuff: A Q&A with Condé Nast’s Elizabeth Herbst-Brady
Mercedes-Benz signs on as FHCM partner