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The prestige play: How luxury brands can dominate sports

March 24, 2025

Louis Vuitton presents 2025 Australian Grand Prix trophy trunk

March 17, 2025

Longines inaugurates 2025 Global Champions Tour in Qatar

March 3, 2025

Tag Heuer becomes first title partner of Monaco Grand Prix

February 12, 2025

Skateboarder Tyshawn Jones named ‘friend of the house’ at Louis Vuitton

February 4, 2025

Louis Vuitton races into 10-year Formula 1 partnership

January 30, 2025

Maui Jim signs golfer Lydia Ko

January 24, 2025

Tiffany & Co. takes FIFA Club World Cup Trophy on tour

January 20, 2025

IWC Schaffhausen celebrates Mercedes-AMG collaboration with new watch

January 16, 2025

Tag Heuer returns as official Formula 1 timekeeper

January 6, 2025

Porsche merges golf, motors at exclusive Dubai event

December 3, 2024

Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend

November 20, 2024

Lanvin official outfitter of AS Monaco basketball team

November 11, 2024

Tag Heuer commemorates racer Ayrton Senna with limited-edition timepiece

November 1, 2024

Versace signs NBA player Alexandre Sarr

October 30, 2024

LVMH, Formula 1 ink 10-year global marketing deal

October 3, 2024

Sotheby’s sets date for ‘Watches & Treasures from Tom Brady’ sale

October 2, 2024

Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics

September 24, 2024

Lexus signs first-ever surf ambassador

September 6, 2024

Pernod Ricard named official partner of Paris Saint-Germain

September 3, 2024

Team France sports Berluti for opening ceremony of Paralympic Games

August 30, 2024