Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
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","iv":"2c550b173e141ddb775f4d6491095c4e","s":"7f42be684140ffb5"}
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