Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
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","iv":"91919197e7d800af4fa95dff480e5aea","s":"bea9b448ffba7f24"}
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