Marketing
January 17, 2019
Burberry is expanding its ecommerce reach. Image courtesy of Burberry
By Sarah Ramirez
NEW YORK – Marketers need to stop compartmentalizing store shoppers and online consumers and begin treating them as one and the same.
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","iv":"a3ecea2550d1e906d7779fd45e618ecf","s":"2af3b0da333c03fc"}
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