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March 4, 2026
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Customer satisfaction drives all other company aspects: SAP exec

June 22, 2011

Customer experience satisfaction is the cornerstone of luxury

 

By Rachel Lamb

NEW YORK - Customer satisfaction and enabling employees to help a brand deliver customer experience is what drives everything else in a company, according to a panel at the Forrester Customer Experience Forum 2011.

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  1. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
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