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Douglas Elliman: 90pc of real estate sales are emotional

May 2, 2013

 

By Tricia Carr

NEW YORK – The chief marketing officer of Douglas Elliman Real Estate said at the Luxury Roundtable: State of Luxury 2013 conference that it is responding to buyers’ evolving attitude from wanting traditional service to seeking transparency and experiences during the process.

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  1. Guerlain exudes timeless femininity in reimagined fragrance campaign
  2. Moët delivers the gift of bubbles in new holiday campaign
  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. David Yurman COO dishes on the new luxury business model
  5. Ex-L'Oréal exec to lead Stella McCartney as CEO
  6. David Yurman thinks globally with new marketing communications position
  7. Dior selects new global ambassador
  8. K-pop star Karina becomes Prada brand ambassador
  9. Guerlain launches campaign for World Bee Day 2024
  10. Chanel reports 4pc revenue drop in 2024
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