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Multichannel

Dream-based storytelling captures attention of larger demographic

January 21, 2016

Image from Carolina Herrera The Art of Seduction campaign Image from Carolina Herrera The Art of Seduction campaign

 

By Nancy Buckley

NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.

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  1. Dior builds five-story statement flagship in Beijing
  2. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  3. Happy Holidays!
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. Louis Vuitton shares names of final Watch Prize contestants, jury members
  6. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  7. Kering loops France’s Ardian into Fifth Avenue investment
  8. Audi propels Santa into the future with electric sleigh
  9. Harrods announces key leadership appointment
  10. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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