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Multichannel

Dream-based storytelling captures attention of larger demographic

January 21, 2016

Image from Carolina Herrera The Art of Seduction campaign Image from Carolina Herrera The Art of Seduction campaign

 

By Nancy Buckley

NEW YORK – Tying together a brand’s story is essential to the introduction of a new product, according to an executive from Lloyd&Co. at Luxury FirstLook: Strategy 2016 on Jan. 20.

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  1. In Paris, Mandarin Oriental enhances Haute Couture Suite by Isabelle Huppert
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  3. Zegna launches fragrance collection
  4. Value of Indian luxury beauty market to quadruple by 2035: Kearney
  5. Luxury Unfiltered: How German luxury automakers lost the plot
  6. Hugo Boss champions unconventional career paths
  7. Vista Global’s XO broadens member benefits
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  10. Luxury Unfiltered: Why aesthetic obsession is breaking luxury hospitality
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