Marketing
January 20, 2017
Image courtesy of SH Group's f 1 Hotels
By Jen King
NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.
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","iv":"6f4dde3dfc22bd0e49bc36aeaed97239","s":"e1298800ef0ca9aa"}
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