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Marketing

Ethical transparency relies on brand storytelling, education and humanity

January 20, 2017

Image courtesy of SH Group's f 1 Hotels Image courtesy of SH Group's f 1 Hotels

 

By Jen King

NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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