Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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wC3S1MfykmVlUbKI\/1TV9MwxuT5uCQlMj3K1P38oarbVPhmbqI4QF1EjPVwuwhwb2kQ2lgjp3\/KgIscWjYrZTqFJ5WPcFTviTf4fX0\/yoVEoV1dN\/GyP941UY0XDI\/swzLBZwcXdYtK4WlDt42Y8RsKsjcwKosVyE+O71RRRRbfbscrs6OIwRKUpNgdiQntVKrxHaqF2pZUv5Y5f2UMW9tamDNLEAp\/I3xAbImYn\/quudPW8ladvlTZ4kbtyRzA0v1LknQs+gZJ0qwoyRsp9b5K+MjXzRxfEYD+MIqW\/O+nq9ImS73NItKvQIikVkkmXD9GPWr3zrOqbp0CHnJB5vpDmZ1+jiG7Cefr0JZ8G5vWEYpvubpE6SIq7mz0Fh6b+e9K4JThXWT9tCWTQExd5UWETJol3szvcN1elEIXKGdMgboJICK6+N9n2AA46I0Qrvv6n2ALEMoLtiZLsI+aNXJk+jbqXmFkv2E7yEXITIASP1i9b8n4WOTfthBRRyEFLfbAalh7CmHNNvEM2EOIebNrax9So1X7TTfMkRXGOem+e1soRBkqE0xMfa51e9klsqtHb69lTP0b5fqcGuHM5pY7UWeE+KVJhlX1OMwYIo6hL9y\/g7E3uZ4K0r\/AqM4abBPvemziMoI\/a19mBQI4jMI9NQdCG1U1LbyfKFEGUYEyZNa5tX223O56jRBagix5Gq5az36\/fvzSaEMGKtiRwLm3uUORHsnjutiLZ6S\/i3r1Ii+5VnW0phVuB5BSt5GOOgHgeAthI60xhpj23P\/R51Ya+PcRF0GzkZLiB3M7W2pTstPT1jTC4DDPWQN6up9Eo+RFptJGRJeabAWohzeKiRdntuZS\/b8J4aglDRKmhb2Md8AwVFM9Aayv6hSkGQH2cDXZ6hmi5cZpN\/UsfH\/FMML7gx0nQzpwNNBOM8l1AxqIp4oa4VqSRAz+jCiIHAprt96CE4jW\/oECUd1hdt5CYm+0Qmaj6NzZd1THmURy8PoWofge941FIUFUceiQo9R3\/sJmLL\/wgQvRjWuOcjohaDFPTc1tvbvQn+DNQ3g+g8ocgT4EpIY2YD4oCcOhBjqKmNdxcCU38PK8OCynf9qGbpK82ZESUU3vZU7li4d3\/V45Kt60IrUxeG40uYYQp4ozSrJb\/gxI6nucTTCEsNztJcb6KOkEU+Vqm96ACoP5pZfrdZjm3PpD68Z3wiYccEAJrI+GhTakTguO2qhibGBHwINfUj\/hEH6ihtALvgSfyUa+4gWpYG9Ajuxx0xemS4cfBxkACEnUbSeM8SizOkspKMRiELHWV0YNjzczdgppxcFEP20\/9JDmR2PfX5JKA9bhfZc1iyrCl8bdHYhn0168NcCVT7Ob3ryIjoalZfUU4ZGpUm1yL14X7pVR5hxaIkE4OManKw2g+eUxRGpLyrPj\/etNGaRKKyirYvWV7LKBIJARxFKVepQjtURVm+sCvYQOiPnIAsFTwui7REpQ+zKTOf8F0X5t30qYj0LQ\/WwtPp4knKLcfnKNoUGrGbjJugOwkd6DJ7loP9Zd\/nNvuI2tT8X+kmRRgNChsqs5xpSUI7VhkzMYA47vzc\/gu0ar3Ciu+xtSWsXsfG85m6ATCA2rQ\/SZFT8Q9fwy6LprLjA12hjanKyC4cyBpQHssf+rF7b5v2V1naKkhigtDaUaM69ub4WXtxdYjsrWzyMURyAwToPSn7lo4aEKJ7REw\/Ll8lFZ64AevWR1YjbZwr\/WScA8qYEUCg4UkGIAPbEhu0d9yKjGzvmNBHWKLuSTMiusL7iSVWlFAX09unMFviGOqKfJFE0NjFeYvMwm8oBAuRv1qW3H+NgQPiCp8Q414wjqTD7QFJ52Ab+Mfaacm9kAuvINcBjnHPsKl3sNpSv4lM2kupfWIISoZHZyyzDarpIwDS05O6BRzRiF0hfiDTXdWD2PbWrNBGLASavunU4X3KWKzS6P5mI9EdOaXTWL2NxAxwMdQUBCMgdtXhM\/KSiUU67sJcu1FTmAJ82jYt+hh4Fj8Z7GYrZqg1ii\/9eJt6NQcQXdB5daFIM7G+yOFKSkEP1X+zlyDhryjeM\/tMZ1eoDtyG5hV7GdyyEBg27XeEyRW1V2czhtNhlCoKBDYIf3bOx+ucr330Rviv5pzMtuZ3t4u\/BfuHmoG\/gVnL1Ofct\/iQdHRIhgj3yr6Ytb9cKn4kwvJTw8MMvOyZ6xewkiqvnOXBKCxhyNCxdZ+n9Zs7yyCJPNZtXjoSEz\/E5OWOadsVyfwa8DCxkrqyBSkecwNrFPEGDggrgsj73T\/6MK7HDAvJhipt3M5ZQIwHdF23bsyW34qL8q3daEe\/vcW07rHSQ905tKMC16g9NJmmiuqFgWP\/ea6uikNND6wCoESzdKx4bwTwEuRg4z+\/ckelTKo1ljq5c4ObYN5Y9X407Pj8M59s5v2w7hth6N6nRtw9uRIYFj+PoCRiZ7vDBEOLjMRqbawzwnOPizYtoVb9SXzPMnkDO82vFMcm6K1e+nq\/P3qsnRogIAMyPTVuMZdDy2E+qiqjy+gV+2bC+JjowCLNucKoNjpkbdDPXDAImKLIRr09QZS61l3q9ctHmtw98lLH0Go\/7f06jfr94CiftmgOefQfVAmRaWsAJd+MT9vdTxEJCaFLXyguoQA2X6rvNWRvBezP\/HnbJAkzq0RJ\/VBshznLv5c9CbWrWoXivzaf1y\/rm1DwGMYyK\/7qNBFgsGqa2LjjyOcZSAcKDAq6lU0U4Tf73yk99uq9ZzU8NFwRzynbnqQKEtbRSkbhk+CxTGI7mxDJDrRH613CyqeQhW2Ce0HuRYY861LgmK8vPIlH2teNtZpiHApNtk1VbW88Z7k2XVzMXeYelQfVSWwxEqCRn0ZpaImKxqxEdUG5od4LvCKmKj6ZC4hmAxjO\/2HH+JZksIyRoOpcYNd6ouQM818J+pFkKKUUrJbwJsiKcAR\/BV0GDr4Sb1RCD6Zu3zrc7FPcvxB9LG01ycY4xUZ0rwS5rKteUd77vp5xaqjrplJN8BK8U7oz0TTv1gCHYjL5WGLk0WTxtGOw5VKQ\/4GiWZ7UhWnNPZdZIiujVK2VYC3GdVPgdrt9PtzbpyyS2EaP+pDeesJeYFh0ldeFxjTDqabsNYDjS1SZnRM+J7tuMiwfdU8VvSpNyAGD3prIi72kCWQZ2cUKUu4GJqBzmUZo4kx3YOoe4hjqkKa0316x\/Q6vgcx0EBTYZ8eFH97R\/INaxT3URKcyb7ByfKQp545bfujKGrYERuEjoq4TU\/55XNmzlRwW2\/dcjZg\/0WmpYUyZPdlWYbeMiMgzi4DVzCZkywAnsT9CMQGWtNMUMoXI5+ACZ7HST6iQlvPYg9YHkg9H\/MzWSU5RVkiVWuQKzCAg7WoxCWCEWpLMKvIeB6tCOTUyaZptC6VpabSoP2cMgNbm7Y2feZClm5kJCBBasVm7t1jQnWsEMxOsYD80UEC2MqE\/EdkN+Ez8ZTzdvnXH7OOjbq48RFSqbBLTnVvkvusHPhQrMbRQtBxAXRrT9lBkSUFoSYs+AThscx5Zu5uI5LBxTETvvgp2R2axur3E9VkLsntBDwDJzvMRE6zOl5T\/2LLeuuh9DPxxLtPTKQrfi52KUtNzLzwk8KsB0qZC3\/WEjG+Wapoj3XozOouGztIyTzMwMmEsFcjCLN7LiiveyxhcyMThRv6qYcziFUF\/BZMVnycG\/M+MQLqMfflp75Hv\/eA4TCGuVe1MK88r9MPEhQl\/mJ1QLRGv4vLUn87qDbLVEO+nPD\/lVX3cJ0Sz38MChF4cwVfhsh2CUtvycJjG+txuViRMuUJQiY6iF7LHiRSEC0UUpAfiu9q86x2EXemYWI6ntUZ\/cZzrTwGvvX1DXSjwSMeCpXoWB3SaFWceb2zqwnl4sYVgiRonqEmjlPFqOTe3jOh6Ul3SqbtI7KEe21glCt3ka\/cs0Pyzuo9rpnG6Ge3QUrT7nitkGLmv9Xuf7X6ky3ceO7I45Hz3QevcMoGuKh\/9HphL5mPKuv9H3Y1tiPuD1Jor9BXbju1QXg\/rO6B+33x5pJMeooBz6DbSUgNSC6pf1KtuSx6WVFuL1e\/+C6ihi9SXjvRtnvQIuFZoaTzdUWIWvYTwJOhZ4W8PmuN2Uwpcfeso8tVSeOeMczR39q1di\/STFZ7LJTF0Zn7dhq2ghj3JBydh1OCjZeliGn3IPbsI5Hf6piZrtqapjYKZQnPc3auCv4ui9dxDIFSXfDzxD8TI3W79JHubNs7pUVC1X3NxIDPyEvzlCpNxz5gwS1oJ4f+3ATIAShOxn\/ltsapW8N7RJ94\/ko8Ie7CSlqTgd7gXPYS+wtxC5wUV1T9TdGOZZoF6\/wvVIalUbisQoevbCSPTraALbH5R8JxUxbPYC8265EVR+FYBpeKHCH9wMARxILmDmtDm13F+ZqpuGmmhAlpF403qAcRnnbkiYX2L7MY1\/PwyeRsHpd6hVoiIYYwHiw+oxjqWDH1cffjYswjEQzjsQPgIOlv9OJfQBrEizWOSJqy2O+FNgnbXLlvhOKEDPMwetnq5vUNdZS7Uxq3XSf1NkWlo9aXKte5kpFL3ID\/Qfda4gSYb\/axMj9NdNkXb0gP6Je3Flu0N9IiJU+Y9DFkPwuYqfQDQbHKO3I26jfhZ32vTBuEbRXsf70GceqnTk6HZyQOSB6kTu+nMenQ2taiSdwHkkMWhKUxeAKev6fQPs6HtxQEco3G49+v1CHtzm4kqyQUuQfd+durQ4OZ387ITczhrDmYj+uaeSjmJN7kgbhb8AdxqKKySd7vgiwq\/icW4nnRbYCHJI6EYauPSxkUFILXrLMJNRqYvUnH3VjrTMnXbji27FRFs6vyGcFHrwBEgF5hVAH9Ov2sC5\/QPpHGUzzEFmxenriFZBZ\/NYbYJ3dtLY9XQaxBQtuh\/Lx36QvQ7GW05aVDsgwPkjH0YanqkJ0kmCax2OVeg6vRYB\/Owo+KX+6jCiAyaIpLLqL\/nrLKYZxDYz5t4ffb3pxyvz7Yask+rnwYoKXixVqNwl6Mz7g\/b2GUKyTPfTJDEK98K+Om7fvxzCztgzLgm8wdEy3dmksEotDcAi6rrkw==","iv":"93115e587f0f09cfae79404dc42749a1","s":"51eea9e0ae6aadb3"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays