Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
{"ct":"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","iv":"2cc3abd1a434112a7393248d8d75d112","s":"b1585bdce7e0dc99"}
Share your thoughts. Click here
Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays