Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
{"ct":"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","iv":"f766d6b069e42ed49a0b1ae28324bd17","s":"0b102ebbec039283"}
Share your thoughts. Click here
Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays