Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays