Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"ae3625f0384c84012fe528cf3a4fd4f9","s":"e46f81dd1bc016e7"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays