Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"8d9f6ddd14040961f07a803a74fc2dcf","s":"fe42e295cade75bf"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays