Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"5afdc32fc83fcb15a971ef84e3a94642","s":"45a26357b82f4706"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays