Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"5df9f9adcb3cf840b36a771f08f01db6","s":"cf9be443770a9c50"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays