Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"da42660a6f48b0822661cb43d1305071","s":"1d2a7c6b9aed5856"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays