Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays