Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"4285f3dcf6fdacfb894352af1d3dc1d9","s":"2e33b207041c0df5"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays