Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"c9d4ead4f34ae31e02ae6aa15113e4f9","s":"8739f0f0fd655eb6"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays