Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"08db2d47b7286e3af5801e7127b3db0c","s":"787c8090b300b00c"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays