Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays