Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays