In addition to donation-based retail incentives running from May 20-22, the French beauty brand is keeping consumers engaged with workshops led by friends of the maison.
Imagined with help from American software company Epic Games, the Swiss watchmaker is increasingly engaging clients and collectors in the digital realm.
The division's 24 luxury brands will begin measuring the effect of in-store displays, gifts-with-purchase and more, making way for more sustainable point-of-sale and promotional approaches.
Debuting May 27, the U.S. department store chain has partnered with Harlem's Apollo Theater and the West Village’s Café Dante alongside other iconic destinations in the city.
