The behind-the-scenes content from the German automaker captures individual journeys from initial inspiration to final vehicle reveal, placing an emphasis on the emotional connection between owners and their bespoke rides.
Brand design, often treated simply as a marketing tool – aligning positioning, personality and purpose – has the potential to help address the deeper structural problems our industry faces.
French automaker Bugatti, British automaker Bentley, British automaker McLaren and others are celebrating milestones and touting new models during the 10-day event.
The Italian fashion house is applying its red-and-white stripe pattern to loungers and recreational accessories at Forte dei Marmi’s Alpemare club through the end of the summer.
Running through Oct. 5, the initiative features luxury treatments, live masterclasses and pop-ups from the likes of Puig-owned Charlotte Tilbury, British luxury fragrance brand Jo Malone London and British perfumery Penhaligon’s.
The new partnership folds several boutique properties belonging to the high-end hospitality group, based in Hong Kong, into the American company’s global network.
The weeklong program hosted by the British automaker featured 12 bespoke vehicles, an exclusive Nikki Beach activation and private gatherings at premium Côte d'Azur locations.