Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
The Italian automaker is marking two decades of concepts, few-off models and production icons, telling the story of the in-house team that shaped models such as the Murciélago, Aventador, Revuelto and Urus.
In addition to a focus on watchmaking, the boutique will serve as an artistic venue through a collaboration with modern art gallery Amélie Maison d’Art, which will curate temporary exhibitions within the space.
The decline is attributed to collectors increasingly opting for lower-priced pieces from emerging creatives rather than high-ticket items by established names.