As luxury brands increasingly explore the space, nearly two-thirds of U.S. consumers are actively engaging with these digital platforms weekly, according to new findings.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
This is the most appetizing the U.S. online retail market has ever been, yet many luxury brands based outside the country continue to try and struggle to enter the mix.