Marketing
January 18, 2018
WeChat becomes vital in connecting to consumers across the globe as conversation commerce grows. Image credit: Longchamp
By Brielle Jaekel
NEW YORK — As emotional decision-making continues to uproot the retail industry, conversational commerce will become a major tool in retailers' arsenal this year.
{"ct":"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","iv":"a8ef21143aa66547c736e459f79916a1","s":"cc0fba48ae975c24"}
Share your thoughts. Click here