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Feb. 24, 2025
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Marketing

It is the end of advertising as we know it: Forrester

January 18, 2018

Longchamp's mini app on WeChat WeChat becomes vital in connecting to consumers across the globe as conversation commerce grows. Image credit: Longchamp

 

By Brielle Jaekel

NEW YORK — As emotional decision-making continues to uproot the retail industry, conversational commerce will become a major tool in retailers' arsenal this year.

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  5. Luxury Unfiltered: Are brands delivering pure emotion, luxury's key tenet?
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