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La Prairie exec says luxury is the pinnacle of getting it right

January 16, 2014

 

By Joe McCarthy

NEW YORK - A senior executive at Swiss skincare marketer La Prairie at Luxury FirstLook: Strategy 2014 explained that the brand has elevated the customer to the center of its recent transformation.

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  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
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  5. RH appoints new co-chief merchandising, creative officer
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