Research
November 23, 2015
Image from Mercedes-Benz film
By Forrest Cardamenis
German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.
{"ct":"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","iv":"ec176b6210dcef585df6822ccf4aebbc","s":"1653e38ec9bc8882"}
Share your thoughts. Click here