Marketing
January 18, 2018
Shopping has now become experiential. Image credit: The Peninsula Hotels and Resorts
By Nancy Buckley
NEW YORK – Luxury brands must strive for a higher purpose in products, people and the environment, according to the managing partner of YouGov.
{"ct":"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","iv":"419ce7a5fa4aa39e906c09b63421be59","s":"3926e613551f0f1d"}
Share your thoughts. Click here