Marketing
January 18, 2018
Shopping has now become experiential. Image credit: The Peninsula Hotels and Resorts
By Nancy Buckley
NEW YORK – Luxury brands must strive for a higher purpose in products, people and the environment, according to the managing partner of YouGov.
{"ct":"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","iv":"c7191c7d09fd22f2e704ba36d041b2c7","s":"d9624c5ddcd356d9"}
Share your thoughts. Click here