Marketing
January 18, 2018
Shopping has now become experiential. Image credit: The Peninsula Hotels and Resorts
By Nancy Buckley
NEW YORK – Luxury brands must strive for a higher purpose in products, people and the environment, according to the managing partner of YouGov.
{"ct":"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","iv":"997221cc7360606266682af34e67541e","s":"c72e47c4f937c3aa"}
Share your thoughts. Click here