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Dec. 23, 2024
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Marketing

Brands need to anticipate shift in luxury landscape

January 23, 2019

Neiman Marcus is looking to create more in-store experiences, like many other luxury brands. Image credit: Neiman Marcus

 

By Brielle Jaekel

NEW YORK - Despite luxury marketers' worries about the turmoil with China, the consumption of luxury goods from this region as well as on a global level is not likely to slow down.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Desirability, operational efficiency key to luxury brand growth: Accenture
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Tiffany & Co. acquires historic Titanic timepiece at auction
  5. Porsche Design boosts in-store traffic with Linkin Park collaboration
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Wearables, AI at forefront of 2025’s digital trends: IMG
  8. Bleu de Chanel dives deep with new campaign
  9. Michael Kors walks with influencers in new campaign tier
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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