Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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Kw3KAh8mmM3tzZc4aNFMuvBRANCNBpQE586tPN3OQYY0BYR5eSlZjX5Gk+MbVq+X+k+GrM+D1Tg31qn779Om2CisVSv8c1P54hO626S1ZZEw\/jofQq9o7rzkvwoU2mYunbJVvrhSC3P2F9pjy6Dh8nXqLy4YSFCdkn2nbfO10HgmWjkcBz1CmC1VSCrojvLeXXGZSzQzfc+Y3ZT2A48bN9pa09zDO2MnrOCJPYyMmSn6\/niqVqdKXDnwsxybVwsh0a0CPkk8cyKtwR\/KpcDkkxUrgD0O1oDar\/OSMoVb0nqvDEsd\/bM0m+eXubSGiWfPl7+GsITEW+XXN0UAOUcOH\/YAWZMVsR3SFfZu0vQ\/BIOJbJAPg877zxuvVc9UxES5zmLswi208vlFk1b7efi0j+Eemymwrg2PNdF\/PHpFYG2fjoS2FIOtyfacdpIo6YKURAjL1Oe\/prEIeFd8ZP5xyug5fDIUUp9Ue7gQdlF1ebGrXVv+Pahck10wOVHx19\/U1tfXAhpK\/s+fC\/GI2APHNxJbnN6r5PKxquPZWnuapNnzhy3heATQnavcYLVAl9ESoW20h2nUj+rquOpWzBfDS40hOSbux3T3LpQot06ld3RU\/bk8\/E0u6ERfRiGAjWCQjAac4Qjsc4vrYOwDwq5ehFus5qWeBhgETXblJnqia+e9a0JCMoenGRAFBkFh\/FG6U8l0TuAeTdt3Qt1IhSbfzmwEkzqiu4cPNT3ua4XF+a5aRXGeiQvfkLzv9RYJ5eweIT8hz1aiqx6QyMsL9oUHjHmxSllBCJiHmDMfEoDApux4QN5b1qir4VZgIM\/Q+H47XcAy5ZsYG2ED1tBXGPxWnamPHB48Sl\/CI9x2KgRs6U+dq5cxkk3zpRyLA52lxt0920pCYf3avq5u5qE3CqYo2RYkHgEfvnfTF2n54bm5IMtc8HlsmWKUSmdy0LRlvDx4NneWa22da3m\/ng45XH2ARP93Ai6MqlWJJ3VXhOgRrIcKs0RYwQNulYgHreveZzEa5OWz3\/oizztGLgU8K3oum6xMLZW6crF3IH8tO85ypvsYFbZCusxftvXslbMfLDGBgW6w6etpERydAosmWnj\/Lq+HU2IZ78GwaejMBWmp2M3KM0+L8NHNiTDLp5Oe3yn5XvMqVpy5OL8RrCca\/yysQwaaZVd+n2XD5yEufUgNw\/5BYNpNo26kwQ1MAvq8JPW3RHRGgAON8dZTk8nRH1rpZAKi0oBJxwlpGt0p7u8wv7uXlczrqBHMfXZdGPl4S4Vnxf1oh2VsgrD5fDBa0aAv6yDhZdJgA1XMcZdc4HeM7KP7bhB1nBA\/3AzNanH\/MAPlX8hx4hNTeZCd\/e249BhCRX4Nvc+6pK+iIdUY5WQqaNVT1lP9YC1F72YBUPHdyuW3fkZFK3UCF71NseV+YrQiPH8J7npGQJDithPa\/0y7OvACa1JFk9TLFQqSqCqUD0R1SMzSh8zsIlhrukh5Z4eysoA9fOoGHBeBFRjzCyS4Ebvau+hZw5urm2qXGYi\/S\/SPAry9jMji0Thux787uX4JbhU0ub98tt6WwXJahutp3UDi1GqJ9uq9gEhPllsgke5wL+W9Gl\/PIpFNEd94aU64RDEHc1xQ3ZhwT\/cenCiApmEbSr4NNo5BgKKThs54P9b6pwJcrgMBV6DNBnsNX+UdHqmVlwYcBh3CmlngBcV43B80HzSGqryTtT6g0GdWnrgz9xMYrRRBOqChD8TV\/AjGbq7\/CgLdICNS5svy+7+xiQ+538vIn+3KX1+l1FzBsoHGapI1zjbekZ39R+1cGiDO\/\/iuqAtuBWvVhIKPX8YXZSHb4uGeHPbEZjOuOx+HGZ3KvgWGX+2XJrvIuEnVdm8c7bBp168MUtuq\/MaE4OVd+vkJzoxG10tvX1CyEYoMGGxTu6bW7n7CzBd4ujwYfJFiSLFRikJo1fpm8YRWj0UCdLbpYVpyc9\/z8VarwwB8oULzy8tbW7MmBP90GVa3ue8Wro0Pi9moIW6Y2gV2U6z\/oetlRM6ThLbkmTWdRMC\/jpjly2cR9HYsec13DYsuJe30b8Prr95dy\/c2s2\/QLZ0KF0tk4kj6Af0V1V6WKZrpDq+q4SqBhobcta2KhHDe\/I6IJ2ZanZID+Gg8uM3fmfe2IJJ\/IES0sXpgAIHCWBdPjHsCaaoyKsDyqRyJONrlCF+8LDIZZNcbxB8Bc+g9kue8DYziow3l6befSMRV6CTgxnUe63sw+0rdGx7Rc37FPfz23+m57s\/VB0MTP6sqrD4DyZscMfWQ6oKrgTp8bVSqV5kpNRil643OMSKcvhYz0mQv6o+ixze4Xkpt7+i5tKAEHt\/R6o5G+ZCSHcmRz4m4Idc4p4ihncGMYqXq1ICy03B6h71o0JOcy4VtgEAj+FhaDD5SJC3HT4y5RwzSaPVVR5PCY\/KjT8\/AUsim6NVTGHeBUPusV3PPBj3qk6Gnr4r6zFKtNV1ms6jMp3sljH+KYuJI74oRQeO8MvVe07gElNiO8SPViBfY7tp68GfLeo3mr8l2gPsTbtwmTDbyWP+PmkzkH0S3cFQDLKd5SqV4g3j8T+BKMQlPqHE\/j7Xkfv2pjuKSRvD8Kp5KSuP4Q1rWWqPRigQ0D7YGn3RNuAqq7ztC8b8LuT3VapG2I1Br1MaId6eD6MTxhmd55A+t4DX8ffIVz5RAqHgPcCflW6AYt+yd5BfPzIoylbOduJmTSwara7BAq9K7zUokDJUKlB+yIjRcbjhP88\/i2jV2LIcdBfFnvdEQyVDl07od+nFjLVHWDarZ+zRxXEnwZkKFgisOEhDbYpogdoI7F3EqWnu7WMRf+ef4zVlp5rCPvje9EVyWF9iJ2SsnNFFoIxEShcQlcOQB38tgqdNJy0fSWxPXVy87si3xUcRJoRYC2cDrQZp0TQG0I8cH62W+9legisyVbu6S+I6\/th8aPELoaybWLW4uuruY6IWGrpDFKXJU4Sc0jscfonHia5Auhoupwl9q5+JncRwWmsCGeokzvu\/2vfxE9GbLR8J1JzRF92\/fflU9Dfh1Q5hehz+F6joU9b4ricYod0Nxu2KVhyRWPzAuRlRib5jTTRSQr76wdcrApPnDQ10iDwW4mDpvXp\/I2LsKBJ+Dvi6cct1DvV4g9cRJ6vNQutfZl\/WJ0yUSP971bJAi+17VhO\/I69PBu\/+juSPEyLWnR8EW9fhTE\/9ctuonYQ\/S+cTih0rGzM8CEeK53bQ\/1gi+lfzRKT4oA==","iv":"fca37606f9fda0d8fff83f1a0e6783f5","s":"75b4320748a65e5c"}
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