Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"eae62b3aeea8b0522ae080f42d4471e9","s":"302deb120704a44e"}
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