Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"b3bac4ee35dba7b32041e6bfb369873a","s":"d29b5cc99a7297f1"}
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