Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"aed643cf7a45f4ece67612df081beae0","s":"646a5123f1901e3d"}
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