Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"d061fa35b9db8574ac995147e270aa37","s":"97cfde70aad01e93"}
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