Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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","iv":"1dbc035811d5715b45e8919d70cfc787","s":"1e1ec4ebc8a85bdf"}
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