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July 20, 2025
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Millennials are driving interest in luxury health, wellness efforts: Euromonitor

January 19, 2018

Luxury brands are partnering with health companies to attract fit young consumers. Image credit: Dirty Lemon

 

By Danny Parisi

NEW YORK – Luxury marketing's shift toward millennials, as well as ethical and sustainable living, is creating a space for high-end wellness brands and experiences to flourish.

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  1. Berluti recruits French actor Victor Belmondo
  2. Lucid teams with Uber to develop autonomous luxury taxi service
  3. Wellness series premieres at regional properties under Marriott’s Luxury Group
  4. Balenciaga opens boutique at Royalmount in Quebec
  5. Tod’s taps Xiao Zhan as newest brand ambassador
  6. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  7. Introducing ‘Heirloomcore’
  8. David Yurman funds Louvre sculpture restoration as it makes global foray
  9. Givenchy debuts Matthew Williams-approved ambassador
  10. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
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