Advertising
January 20, 2017
BMW campaign on NY Times, from T Brands
By Brielle Jaekel
NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.
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","iv":"7d7acf1fd228c72ba0fa4c67a30806cc","s":"457a7af9f2b66032"}
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