Advertising
January 20, 2017
BMW campaign on NY Times, from T Brands
By Brielle Jaekel
NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.
{"ct":"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","iv":"10c6bc59244d2328638ea555c70bc109","s":"58a2e0ab9e9ec2ba"}
Share your thoughts. Click here