Advertising
January 20, 2017
BMW campaign on NY Times, from T Brands
By Brielle Jaekel
NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.
{"ct":"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","iv":"08cd629977a6c22cf5f82f3dcced2673","s":"487881c2fdab1cd2"}
Share your thoughts. Click here