Retail
February 5, 2019
Sales associates need to take a more nuanced approach to customer service. Image credit: Printemps
By Sarah Jones
NEW YORK – The way in which consumers interact with sales associates is evolving, calling for more relationship building to maintain the relevance of the crucial frontline store staff.
{"ct":"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","iv":"8fd78cacdb5a705bab9d4a4853cf4933","s":"d331dfbe475fc9b0"}
Share your thoughts. Click here