Events/ Causes
January 17, 2014
By Sarah Jones
NEW YORK - Luxury cosmetic brands need to focus on a customer-driven messaging strategy to see results, said a L’Oreal Luxe executive at Luxury FirstLook: Strategy 2014.
{"ct":"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","iv":"6d0b9f8d7ec981f98e80e215e99a7d50","s":"7b1ecbb1164159d4"}
Share your thoughts. Click here