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Fragrance and personal care

Rarity, limited POS essential to niche brands as luxury becomes overused term

January 20, 2017

Image courtesy of House of Creed Image courtesy of the House of Creed

 

By Jen King

NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.

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  1. All eyes on leather goods in fall ad extension from Louis Vuitton
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  3. Robert De Niro, Al Pacino star in latest campaign from Moncler
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  5. Porsche collaborates with Smeg on kitchen appliance collection
  6. Kohler enters wellness tech market
  7. Krug presents ‘Every Note Counts’
  8. Saks highlights holiday hallmarks in seasonal campaign
  9. Luxury Unfiltered: The new luxury client and the power of experience
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Krug presents ‘Every Note Counts’
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