Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
{"ct":"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","iv":"4fe0f38e76a86ea8d2b1092eb0b11fe7","s":"976eaa0fa2740bfc"}
Share your thoughts. Click here