Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
{"ct":"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","iv":"46e8a7fd06db11d142f9d0121ddec5a7","s":"f77c77e2819ef26f"}
Share your thoughts. Click here