Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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