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Fragrance and personal care

Rarity, limited POS essential to niche brands as luxury becomes overused term

January 20, 2017

Image courtesy of House of Creed Image courtesy of the House of Creed

 

By Jen King

NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  4. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Dior reinvigorates Miss Dior with latest floral romance
  7. How technology is elevating luxury shopping in the age of experience
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Value of Indian luxury beauty market to quadruple by 2035: Kearney
  10. The future of successful luxury brand collaborations
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