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Events / Causes

Luxury is overpenetrated online: former Saks exec

January 16, 2014

 

By Sarah Jones

NEW YORK - Luxury retailers need to focus on information to selectively target consumers within an omnichannel marketing and commerce strategy that gives unique marketing messaging based on shopping habits and location, said a former Saks Fifth Avenue executive at Luxury FirstLook: Strategy 2014.

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  1. Lessons from public trials: When is recording permitted?
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  3. New documentary offers rare look inside service culture at Mandarin Oriental
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  5. LVMH revenues dip 2pc in Q1
  6. Glenmorangie becomes official whisky of Formula 1
  7. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  8. David Yurman funds Louvre sculpture restoration as it makes global foray
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