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April 5, 2025
  1. EssilorLuxottica extends agreement with Roger Federer
  2. Chanel to serve as timekeeper of upcoming Boat Race
  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  5. OTB Group introduces first corporate volunteer initiative
  6. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  7. Prada’s first standalone restaurant arrives in Asia
  8. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. Dior paints portrait of founder in biography
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Luxury legacy created by brand mission and mythology

September 17, 2015

Berluti Allesandro shoe Berluti Allesandro shoe

 

By Kay Sorin

NEW YORK – Marketing strategies are essential to all luxury brands, but especially those looking to move from a premium-priced level to high luxury, according to an executive at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.

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  1. EssilorLuxottica extends agreement with Roger Federer
  2. Chanel to serve as timekeeper of upcoming Boat Race
  3. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  4. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  5. OTB Group introduces first corporate volunteer initiative
  6. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  7. Prada’s first standalone restaurant arrives in Asia
  8. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. Dior paints portrait of founder in biography
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