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Luxury legacy created by brand mission and mythology

September 17, 2015

Berluti Allesandro shoe Berluti Allesandro shoe

 

By Kay Sorin

NEW YORK – Marketing strategies are essential to all luxury brands, but especially those looking to move from a premium-priced level to high luxury, according to an executive at the Luxury Retail Summit: Holiday Focus 2015 on Sept. 16.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. Marina Bay Sands goes ‘Above Beyond' with multimillion-dollar rebrand
  4. Aston Martin, Epic Games take Valhalla for test drive
  5. Australia’s first Chloé store lands in central Sydney
  6. Mercedes-Benz design chief Gorden Wagener to depart
  7. Vestiaire Collective fights fashion waste in philanthropic push
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  9. Jimmy Choo Café finds new home in Osaka
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