Luxury Daily
The authority in luxury news.
Nov. 26, 2024
  1. Louis Vuitton celebrates Discord anniversary
  2. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  3. 'Toast of the Town' titles holiday initiative from Bergdorf Goodman
  4. SCOPE Art Show 2024 presents dynamic programming with focus on connections
  5. De Beers spotlights milestones in holiday marketing
  6. Stuart Weitzman appoints first men’s global brand ambassador
  7. Frette launches product collaboration with Portrait Milano
  8. Saks reveals festive window displays
  9. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  10. Waterford crafts sonic composition with musician Alissia
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution

January 17, 2013

 

By Tricia Carr

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Louis Vuitton celebrates Discord anniversary
  2. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  3. 'Toast of the Town' titles holiday initiative from Bergdorf Goodman
  4. SCOPE Art Show 2024 presents dynamic programming with focus on connections
  5. De Beers spotlights milestones in holiday marketing
  6. Stuart Weitzman appoints first men’s global brand ambassador
  7. Frette launches product collaboration with Portrait Milano
  8. Saks reveals festive window displays
  9. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  10. Waterford crafts sonic composition with musician Alissia
VIDEOS
More Videos

MORE IN Internet
LVMH invites Paris 2024 fans to visit new digital gallery
Hublot wraps immersive online watchmaking experience
Estée Lauder Cos. creates AI Innovation Lab with Microsoft
Louis Vuitton joins Discord
Gucci to launch flagship storefront on JD.com
Seabourn equips expedition ships with SpaceX technology



RECENT ARTICLES
L’École School of Jewelry Arts organizes ‘Paris, City of Pearls’ exhibition
New study from Cunard points to cognitive benefits of slow travel
Frette launches product collaboration with Portrait Milano

‘Toast of the Town’ titles holiday initiative from Bergdorf Goodman
SCOPE Art Show 2024 presents dynamic programming with focus on connections
De Beers spotlights milestones in holiday marketing