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Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution

January 17, 2013

 

By Tricia Carr

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

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  1. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  2. Luxury Unfiltered: Visuals versus emotions, and the mistake most luxury brands make
  3. Dior, Azzedine Alaïa Foundation launch dual exhibition
  4. Saks Fifth Avenue ignites Midtown Manhattan with festive light show
  5. Porsche unveils limited-edition Labubu art car
  6. LuxExperience picks new Mytheresa CEO
  7. The 1916 Company enters preowned luxury handbag market
  8. Jaeger-LeCoultre digs deeper with ‘The Hour Before’ doc series
  9. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
  10. Happy Thanksgiving!
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Happy Thanksgiving!

Dior, Azzedine Alaïa Foundation launch dual exhibition
Saks Fifth Avenue ignites Midtown Manhattan with festive light show
The 1916 Company enters preowned luxury handbag market