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Swarovski exec: Accessible branding via social, digital, mobile does not cause dilution

January 17, 2013

 

By Tricia Carr

NEW YORK – A Swarovski executive at Luxury Daily’s Luxury FirstLook: Strategy 2013 conference said that coming off as an accessible luxury brand by being present on multiple digital channels will not dilute a brand’s prestige in today’s connected marketplace.

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  1. Luxury Unfiltered: The sudden rise of ‘cute luxury’ will heighten the demand for human experiences
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  3. Bentley gains new EMEA comms leader
  4. La Beauté Louis Vuitton arrives this month
  5. Kering regenerates 2.74M acres of land through sustainability fund
  6. United Nations Fashion and Lifestyle Network doubles membership in 2025
  7. AI in luxury hospitality: Keeping five-star service human
  8. BMW Championship ace prompts $125K scholarship gift
  9. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  10. Off the Cuff: A Q&A with Saks Fifth Avenue and Neiman Marcus' Paolo Riva
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