Multichannel
January 15, 2015
De Beers diamond rings
By Jen King
NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.
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","iv":"992f7215d412648eedae7c7615380f46","s":"55d5bcf80ba69bb7"}
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