Multichannel
January 15, 2015
De Beers diamond rings
By Jen King
NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.
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","iv":"8b6d2651fae0c3abd44a560fc73fdcd4","s":"28b66129313ff0d0"}
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