Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"0ef2161f6194296c763abf358668b44d","s":"2775d55cd109b038"}
Share your thoughts. Click here