Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"c4e50583cb7fadf487774b5028517f10","s":"d7a68b50646293e5"}
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