Marketing
December 21, 2023
The brand's campaign film offers a more contemporary narrative than those before. Image credit: Publicis Luxe
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"ppboTFdhc0Cte8QgDhwHlxS3TXIwcnUCH7QQVUminHQIfIbtmerVLHjSTIOvhRCWWMc6tUQ9I8fhL3cNBwkbPWdYEvRl5nEgToSaLfJJeU1uFjul6fA8y\/ZyAMAikY8jyzrDVV2IgzsHYLn607mGCOmUolsMafSCQJA0aWMuf7tywmp1CH1JnyOiffDKMjfiQkE\/\/VHFbZLQlHW8lu4FS2SGybRllep8KoSOjzy4V7w\/KgVGzHNSrRNQdCc4riG5Cra\/S9XWMCTTN1zLJF2JkRiwkf1k13pfq8b7+mh39XeZjeJPKwJnHHYSEYBNHJnxRmEanrkFm4IcMnH\/edqAm1DJRwellef9rrAEs7KPiFZQWZ8wGhEi0bkuxLITTLJu8zY22H45+78oSEWpoqku246C8KTk+7rnfZbfmK2MSKBS0rglH0wkAATNQddwlDZ276jBL7ZinZi0\/2jWbGAYcXCZgsPKYlaZqHPFGCzTBwJpScgsIT\/4aEdNuAs3ry4UMz7nDvMfetHC6xk06h9Dlhm16rNGtcV\/CtugGD+ssbPzSMVeg0yE3Bw88cmkumuvtvXYQ5roOQzfKpwOp0KSlQl0GPsSnCNZ3SCELypKzvaRrLkMj44TqwW7VPuicGbYSKbHC018X2MuAvV0sS\/X2Bdz2aOGrTsVBIT2qOI5dnRd2i3Z8VEJYjLBap+KE0c\/ZLl+6SezgmCp4s3K8NXUS1rSiyYo9n3NT\/W9bovc+3OESPHj1QnGlMKpnenj0L9WjXICNwl5OpMwWUXOzPAUjnVWJqxnbtX\/8b4iDRVs9mG4pnEH8ER034kF\/LXWYFsat6tIYm0H6MU804+DAZ2KXwLJB1iHEEzMp8k0n61eOxNwrDGVuc91K9XDvYW\/TSrK\/ArCcZv9LWLCGFgEZcC3HSDCtX3s05G6eZ0ii3\/f1Vvf13SyTqRKOEG7TfEcLQD2KTniDzf0UhJwDCdrZBcZnRVSkvAPBT0uxH10pasjmIRRK\/+H4pvFzY\/fCyRF0fq6rbIAoP9uijsBVmh40sRbGd\/0SlqNfPJxFcbMj5DzBP2DQ1D7UH5pDt1Kwjq1DslDYMA6hYeb+TbMdgiXwj0k3jM5HA3dXfbVTIAKPtj7DzOlgXL+Gq+L5ih9qr\/rDiNgjOasb5YWzX5x7pKJO0rNQGdSdEOZVgxQUqcbBQlwngUYsMtH2D8Y2F8hNx5q6kBZ\/EYNelITRFfuH++l6u0c48aAe6DEiW4ae8M7aT+XMSalYruc8lxfXX7q2aDQlUpYWoiT1LA+MUt6T8mXriF1QTO5umCmfST59oPLMnI0hOopDad6S7SdktuNcIBInOdUJRNdfz59glz7r6\/p+RXizZtPWYRCwnjJzyaCZGiDKOVHIajnHnI+bhT4JwUN3961ZN8Ovjr9tzodsQFitMp1Wm\/qvWQ1sgIE24THT4\/scZZxsh9B1ak9dd\/1BOK9E9vVhzSwxhDDQuWtWF\/vjeRr7q\/FDl8j3TnGQf45Xz0iXQMp6LgbbFJNS+lH0nJxt5sofFavYlQGj1Kr4mwTq5yNERjFY\/Qpb+CI1m2mvwOtebw\/MMYydogzKHC3uynni8\/jkBO2oPhq\/bKBLDo8CNFB30\/A3yxaoYAgTaYAV14LrXZMei8Pa6eFLLDgWXp49AfAX4zuJMdpERcHLOT+J4oKnC\/eitFQsRbSr+GUyMdvjxa39rOSKFvKRLMOJh4RcAWe6jZr6d2Ez283IH2PrKizHx0JI5bTkCGbvxz2rH\/CISd3dFLfbU1OuTgZGlcmm7CvHetV3AxLhD42sNJdl4G8BQ2L4dSmr2WhoFcX7igOabEau5w4GJj4WTNcHpgqO8tpCa3WkftpTRlAkFGpRYZS\/6keWUUkCp3vKIrcgkI4a+1BWJl5O53RJhemzopIdx+fknw+DU8n2SKVHnkYbpMPrPX8jDeh8ikobEYpoBMOuY6CZ4ROrMptjUNZkLTrpg+nKyx2GGN+10KKaN\/lYUwRNPx5LkyYDNUUyOGZor4ToqIWiK53m0Om6ZYUe4DuE8V5MUdP20T13KTXpZf\/iVYNRMG6de6dsoFkXLZOo51ekz6LrafwKZ9wZTsXbutWC3qvMa0GcVnJYs6gdHrZomOvfxbZtkEcwdwgePZTJzjGdIlwP+A3JpcotjWZ15ahXhdBIU+gz67UWHkuO\/RZ\/Te1cmWzGIqYPt0GgdhgbWyw7Wz6EIMVhlOvAauFLnQ5ncYqZBvW1rXfoYhMKnDjt\/Jjm8X2x2f+yefIlTPdLSVieeVoSABGBPFl\/kiaGVn19NNr3aqphn8pGBaJRXysJ0sPXaoZ\/8BvMrYkJChOG1EMWHSioBYz1Ln70UNn3kqa4eH2oyBTYkimWv2npqU+MacMAaa3bSEhh7\/obpogpBBwVatUfiRnB3qIKZAYIXGggNyxqu6QnP782oxvk4h0uDXVctqV0uUVS7qFhiHb6jfekiujxTfulf4CNRebor4cLdDFKpgQfiqI5Kn+YaMbzykGEw1aYUaLJ4F48IMaiPD4dY2ZBNxYIBWuoIJuagxy5XYTyOKDDrGxqiLFYiBRQzIeyWuXRQbflHpSgWjw6Vl9bmf5suURC7S1v5yRFZ1P9dDpK1e\/ivZ0nti\/yZH5vMTqd5u3t+DCdGhM2lrlbcVXsd1JC5ZqOhNzZumWdpUM\/Kt7o+tSuGvWOA448YQqCYcRNfYlME4E8NB7Xbh+in15w9lZBIciBd2QnGy+HJcO\/z4+V34M67vSopm3bMP3zmSQFdMNxoGls5rMc1Aj3+nuZ\/wLhPb2dz3yWxaOHZC4\/nDTRe+waOZvUjPl4QitPXWPfvBNwj9JslcE2luDZbriBswXiXHKpAyPEwkoqZjIpjTH2N5IK97IKxa4yX+ocJxrD1c5spZV0OTSfJhP9eTMX3yqgMlbcXsl9iWp4cC2yeFRBPkJyX\/1Ddo9ioZQkFU8v\/H838fG8Ou8X11GEW7Si93yYv7WOJHljA6+OQ8hGdHelM0CFxHd1JtTytZxe5UkKizjuVvVVOVFqEpwgG7+LdupxoPAjGjoeJR\/5qQ7iooK9L2x4OV\/TaaelqFjrlQHU4WDjPMRy4iqN4k9ToZ4S7lcLZE1Epa3UmheAYm4ivbAOVYcYyhWiyXBdOAQB3B4z57CMOkrpLHwooOFfkEUehDhNBq87pZLLC3Tlj1xGKeb7yQZT+FiuIZx0MN64bhyO7RNwC1ed5XYXcs8+\/2AwnoUzuip3BeB+JU8sLcSH9cJfo8PmClGB2s5RtJqz0Z5MEQ457aqo0M\/5mAHYRyLcg4Xt+MefHokBfjxbVyhnjkVRUqqd9BozMKIxfMuZxm3L4l5pOengcRYrl4Gn60c8T8xa46B2uWbsREDZeXUrfOUErgXNihWB39uSzqEuseyOqtfx2H4QUZSu1V\/gpyacP8b71GGfvUfzAvouidRkKBp7FLPjANcmmo3vQSO5jSUzwwhLAIki2+DeZpnPWKR2eYqKGjQnOLAqLlz98QHvItdTLXv+11tsCQrpg+b67JqOnVMcyuTAOk3jzLBand7PgxZcwVuhCZP0QuRDIzUljVd0cyvN\/hsXZUCxVu92xydo6xl9XBl2tAYahB2BNt+h6jokiTmxqDZWpJ7CzTz0VoRYqqiBvIa0sWcSR5ZVIaI\/iLMWdgsXw\/OfxNKIFjDwJBbPchs1xKtKXLnmSgnHD2iqH5wMbKQkb4pddaMRqa4RqpOHq62Plwmg4a2xT5ep7ho1eYr8shu0sdDlDLTY7+rNuzpmMwgaYj0J1xPdgaQ78C7sjIHFBg2jzJQS3JlO56SM3OugdfH2WScfb7VYMRsc+RwpSXTAk3kKoNaCsLA1cFHI8Lrf0IFl+gWGd\/JbjQ2Gevv0KzQ2PIRaq4kfiB983lmvSOfXNvyYanPPnmiJX+NkhNeQlFfUuE7B0aPVrbstiRKQQ184sPpgdJJn1OeQl2D1j5l5zt1qmJtZ3vUSyKjO8Vm3GQutrabJA7LWvir2hftyHZtkcZ9cM+tC4drUNBwT+cOycnXxL0k27O89vq\/tIEUdPnB8AfHwsPSVysX8lhpR0gM2QGoVAc+oKzXlwlUc2LewMkzZpCPr6dsoBK3UhWpxdmfgFkApvqUjkO4iawQZutWjgDN6kMgDniVihRPvx9U4fhsata1wUdZd9RMeK6GZnKh631t9Co5J5nncnvS4WB92a11ODjS8CfrmzCXegm2BJXoxIcNmf0rUx7USynJhzukgY+ltLcLewWFJAKw3Wl97v3q8YtedcP8cnm62Z2tYxQ6TssDANf3LTQ+wNzkZZ4jqIh88awMfiCIpzyDe\/N9rBbCaOUW9w6uFUH9jlUnKgm5MVHMN5Yy0dFzou6uwCqgnecMaWf2dZ4nOPM2RoXnozAsA32G52XKZNiVWXVnbATG7wJbCMtARIZzK\/8vtPodYIYO7H6YVuR8QddCKxcx+yOmHvmBn\/Ir5Orlw2NrB\/pDOrtMovtsmRYJw14athlQttssB9gjRvgPvDy63GlVD\/7Bk\/LBq6XVUzvSK7K6Lb5Rc5l2T29WkXdyFmjXXDXLmjDcferhyevlU40d7nzQYRoCGqUt9pJoutEGfFIDx+Or5Ipg\/ujt7x3xE+Q4O1Pxt\/AfSbfdw4wpR0StNUxCHQafEggK5WcX4cYgYdvZ4KVSumggzcR0fgpXsjYr\/rphl73zFJTeLSWM5UTynI2uorbIFgAbBGtFmxBsVRhq6RV0DwloRP1tCadxeKQNNebtNxmEecjcL7csSXYXRFEjjRbNsp3EMrOOgGx794I\/g6aROlPRzD+hjUd5nooORZiDLl\/4ivIQJ3C9vlozjfKhKYbb1v2kUXoXOF2onkEqymYpLo3iKKaRJA2UGy6aYeKX6ywf1zx8koOBrFy3c8kx4NZK\/1OqKSWBKs6gt8\/SepqGVhkzZ6nNbNjYLazecdMwES+no3Hlha+hn0tn1Ium1N0LDuK2qkzDu3JQ7lbJ0Cff29cbqEqoX7SBHRIW5KD+iJW5lRFUzJ6c6mBm1gCs6cQrEEiDeYDTbyLV7fzV5elh2kE7yKW+9mH9RDXI531BuSdg6NzIqqFJ6OsZvGfdpsYickLO6k9LFVaDiXR3MVkOCVyd2kSpBNo55CnjD9GraSNESw7SXfolhzhSAvNqx2SBQM5aevLTMbKMOgGSoVb1ZL0hfxhEl0\/jO3ceGfpOBYaPaNQuK6N+g+EGTxNjTAPE43k1c9BRnLTAKfdWiPTFCNt2++16YfjQKKAqf2RkKgObJXJBrGaTrHV95k9yRQOhW4jtrBSpfxxptW1I5dh3tgWVNTKWCpPv1YKqQENkoegTid8jntLZMMP+sZe7I8k6PDwGGL9DdwsAb48qFDvi5j1msQicSZ+Bf+bjX3M\/ZkRU4FPOPMEQ4mQPsXECVd7iubD39Amg\/a1qxdq8T9TDj7uLUl51n6hFou7SJu5ZAFNHF\/2dxn5h\/FKwssAb5B51JOdmy9rTXV8LMKpLabnFQlxMniS5ltbpaL6pcEr3WBXhOyMWgBcaClQ9twENgbhaBKnVNH0XtvD1511LXc1jhqG1huKZj\/1jsDGoqqOr4so6ofZrwsAW7hx66OQTMAHlDlbwTXYz5hFc\/yqDH2ixu\/IPYaenkTVlIPvy+pKs7raJLcYb0T8CvvM3LDLqlDYaRghshPSkwJP02SUs1zvksnQcA1\/C+PhXIhNVNn1AehzqiSSh03QzubQYuXmw5D1bZwrsjF+U1b01wqMxV1B5UCBBzIV2jKnKWseHHHoEfEe3g0\/UjmJ\/FXVsNS5M4jEnSMgNC4w6xD0EEnIoJL6OcEP7FA4M1X4dJZ5GCfKNIQ45E2cxQ5UmQPRmnBNSoTbPBrhFHxRWiJoyhcvAHTIszBxV0ps\/lTfPmeRQpNyhBT2d43xeSwyr2mb5+Nw779EmwnKlo25s++Z+nBMs4OfJtGcQDjEp+QgWqOCHyEkNioWlzRIBsElAwEWP7+52WlLLjeB7Vpnc12Hstb8+VatFw5KViz9WbGJFCrK7nb\/kgMbr5CzwI58Up3iT2tapSsjNkLzZ70wI+X9E\/CEBjG9CQ2HhAWuMBPn1HQTElir9tUs9z4OTFs9BmCQYiwYLprO8J\/opRm7OgqEZ\/ndwCVg2MOk0ZHS4k+7lXxfxT+ySnhtJCK8LM9M2dgIseQT+cUUuQGCMRsMSoGfFrcA95m+XR49B3Itaaot8kzsNOscMBP98ddlp8AbCJCqzabiVtS0u3LL8x6CPGWeI7oHB+UfYib8Z03nEd4eOgAzL7m7u76TOV+\/xlpA6VOL433AaSMxThn2ElyAVwdh8yHunOv899emuV5NjXu10O4kEF9YxGmApnd9TaISoeQFHbMYXxaB7EjfoH8QZR1F1ZhZ5PnBFPiYVkxgDI3yysyyvpbLwVBdKQ1ohRm8PP7+pPErk2UQ7WzIAeWpg+nWlnXeBO0ljlHHpqJwDt\/uSyEF7EXqcJkqtoHc6iMCWkzsmG4kFEuY7063jN3y5NzJ+NiziLu\/D3D3xBTdXw0v\/O2sQOAxAs1L+15qcB5l4PoiMZJv3vM4lShHow+wpeONls+tax+6NeYyvMtVZLhO\/xB8Ia2Lf0CitW9mRA+Hb01K2ZkmHt5cUhEi1eDxmRsZWiqLZMmZIg1+dy8ffrMlPmRg+ooCRPZn+fMk5C09KgBE6b6awdQQicDxP7V6UbMnLswm6TuX\/aIEO+zymsSY7BD3ueqKK\/v9\/0QVi5unPlXyBCjGTwT++FxVogEByYP1K5KQD4xcRCvQFK9ah1Y9uf13vZirgVrMjhdKMLztKuuMIqX\/l7\/4KnU5DVtO6","iv":"917c40feac634f4dd3898f74d3c59076","s":"ee2405a02197c459"}
Share your thoughts. Click here