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Marketing

Top luxury campaigns of 2023: ‘Cellar in the Sea’ by Veuve Clicquot

December 20, 2023

One set of bottles in the comparison experiment was lowered into the Baltic Sea inside of the "Åland Vault." Image credit: Veuve Clicquot This year, Veuve Clicquot announced that it would invite a group of guests on a Cellar in the Sea-inspired lifestyle experience for the very first time. Image credit: Veuve Clicquot

 

By Amirah Keaton

At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.

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  1. Moschino allows consumers to shop the runway during live-stream
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  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Kering, in transparency move, goes for 100pc traceable organic cotton
  5. Chloé fetes iconic anniversary collection via video series
  6. Bentley limits bespoke SUV production for added exclusivity
  7. Mark Cross continues comeback with retail, resale launches
  8. Black Tomato invites travelers to star in favorite stories
  9. Mercedes introduces electric bike collection
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