Marketing
December 21, 2023
French fashion house Louis Vuitton is reimagining a classic with Barbadian singer and businesswoman Rihanna. Image courtesy of Louis Vuitton
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
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","iv":"7418ce4eeb9730c706f292a3758e6874","s":"0cf6a8d5ebea4df3"}
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