Marketing
December 21, 2023
French fashion house Louis Vuitton is reimagining a classic with Barbadian singer and businesswoman Rihanna. Image courtesy of Louis Vuitton
By Amirah Keaton
At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.
{"ct":"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","iv":"a91c86799f613cdd45f22d5998c21279","s":"e05fd8dec8456ea0"}
Share your thoughts. Click here